Role Description
The client is looking for a graphic designer to serve as their production design partner. This role is the hands-on execution layer of their marketing design output β taking brand assets, illustrations, and briefs from their internal team and turning them into finished, production-ready deliverables across packaging, venue, digital, and trade channels.
Briefs, assets, and feedback will be managed through Airtable and Google Drive. We move quickly and expect a partner who can match their pace without sacrificing quality.
Responsibilities
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Label Design & Packaging Artwork:
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Build print-ready beer labels using supplied illustrations, composing them with brand typography, legal and compliance copy, and production specifications.
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Manage print production files β bleeds, die lines, substrate considerations, Pantone-to-process colour management.
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Must understand or quickly learn Australian alcohol labelling regulatory requirements.
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Venue Templates & Print Collateral:
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Design and maintain a templated system across six venues for weekly specials boards, seasonal menus, A-frames, table talkers, posters, window decals, and other in-venue print assets.
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Templates must be venue-staff-friendly while remaining firmly on-brand.
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Account for venue-specific variations.
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EDM Design & Build (Consumer + Trade):
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Design and compile email campaigns in Klaviyo for both consumer-facing and trade-facing communications.
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Must be able to build responsive HTML email templates.
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Understanding of email rendering quirks across major clients.
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Website Updates & Schema:
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Front-end website content updates β page builds, image and asset swaps, landing pages for campaigns or new venue launches.
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Implement and maintain structured data/schema markup for products, venues, events, and organisation data to support SEO performance.
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Basic CMS proficiency, responsive design awareness, and web accessibility fundamentals.
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Trade Pitch Decks:
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Build and maintain trade presentation decks using the existing pitch deck template.
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Update with current range information, venue data, social proof, and sustainability credentials.
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Ad Hoc Design β Ingredient Cards, Festival Assets & More:
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Rapid-turnaround design for one-off and seasonal needs.
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Comfort with high volume, quick pivots, and concurrent briefs is essential.
Qualifications
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Adobe Creative Suite proficiency β InDesign, Illustrator, Photoshop.
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Canva β building editable templates that non-designers can update independently.
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Klaviyo or equivalent email service provider β hands-on HTML email template building.
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Print production knowledge β prepress, proofing, colour management, print supplier liaison.
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Basic HTML/CSS for email builds and website content updates.
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Understanding of web schema/structured data markup (JSON-LD).
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File management discipline β working within shared Google Drive structures and Airtable asset tracking.
Requirements
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3D animation and rendering β product visualisation, can/bottle mockups, venue fly-throughs.
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AI design tools β Midjourney, Adobe Firefly, Runway, or similar for concept generation.
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Motion graphics (After Effects or equivalent) for social and digital ad assets.
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Figma for web/UI design and prototyping.
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Experience working with Airtable as a project management/brief intake system.
Brand & Cultural Fit
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Understands craft beer culture and can work authentically within it.
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Comfortable with a brand voice that is irreverent, raw, and anti-corporate.
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Aligned with sustainability values β the clientβs brand is a certified sustainable and carbon neutral operation.
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Reliable, communicative, and able to manage their own workload against the priorities.
Portfolio Should Demonstrate
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Packaging design (ideally FMCG, beverage, or food).
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Multi-venue or multi-location template systems.
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Email marketing design and build (not just flat mockups).
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Presentation and pitch deck design.
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Print production files with correct specs and supplier-ready output.
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Bonus: 3D renders, motion graphics, or AI-augmented design workflows.
Next Steps
If this brief aligns with your capabilities and youβre interested, please provide a portfolio or case study deck showcasing relevant work across the scope areas above.