[Hiring] Graphic Design and Social Media Marketing @Hunt St

Role Description

The Graphic Design, social media and paid advertising position collaborates with cross-functional teams to develop and execute creative marketing initiatives that support the company's sales, branding, and business objectives. Reporting to the Marketing Manager, this role is responsible for producing high-quality visual content, managing social media channels, and delivering effective paid advertising campaigns across digital platforms. The position combines creative design, content creation, and performance marketing to strengthen brand awareness, generate customer engagement, and drive business growth.

Key Responsibilities:

• Primary Outcome 1: Produce high-quality, on-brand visual assets that effectively communicate Powertec's and Outback Marine’s (OMA) products, services, and promotions across print and digital channels while supporting sales, marketing, and brand consistency.
• Design brochures, catalogues, flyers, product data sheets, case studies, capability statements, and other printed marketing collateral.
• Create product packaging, retail packaging artwork, labels, and point-of-sale material for the company, OMA, and house brands.
• Produce digital marketing assets including website banners, landing page graphics, promotional graphics, and online advertisements.
• Design email campaign graphics, email newsletters, email signature banners, and promotional assets for EDM platforms such as Klaviyo.
• Create business cards, presentation templates, exhibition graphics, signage, pull-up banners, and others.
• Maintain Powertec's and OMA’s visual identity by ensuring all artwork follows established brand guidelines, typography, colours, and design standards.
• Primary Outcome 2: Develop engaging, informative, and visually appealing social media content that increases brand awareness, promotes products and solutions, and grows audience engagement across media platforms.
• Plan, create, and schedule engaging content for Facebook, Instagram, and LinkedIn.
• Design social media graphics, carousels, promotional posts, product highlights, and campaign creatives.
• Write compelling captions, hashtags, and calls-to-action tailored to each social platform.
• Create content supporting new product launches, promotions, company news, events, case studies, and industry education.
• Coordinate with the marketing and product teams to ensure accurate and timely communication of new products and campaigns.
• Monitor social media engagement, respond to basic customer interactions where appropriate, and recommend content improvements based on performance.
• Primary Outcome 3: Plan, execute, and optimise paid digital advertising campaigns that generate qualified leads, increase website traffic, promote products, and maximize return on advertising investment.
• Plan, build, and manage paid advertising campaigns across Meta (Facebook and Instagram), LinkedIn, and Google Ads.
• Develop campaign strategies including audience targeting, budgeting, bidding strategies, and campaign objectives.
• Create and manage ad copy, creative assets, and landing page recommendations to improve campaign performance.
• Monitor campaign performance daily and optimise targeting, budgets, keywords, audiences, and creatives to maximise ROI.
• Analyse campaign data using Google Analytics, Meta Ads Manager, and other reporting tools, providing regular performance reports and recommendations.
• Stay current with digital advertising trends, platform updates, and best practices to continuously improve campaign effectiveness and lead generation.

Qualifications

• Minimum 2 years’ experience in graphic design, digital marketing, or social media marketing.
• Advanced proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign.
• Experience creating engaging social media content for Facebook, Instagram, and LinkedIn, including graphics, copywriting, and campaign planning.
• Practical experience managing Meta and Google Ads campaigns, including audience targeting, budget management, and optimisation.
• Strong portfolio demonstrating graphic design, digital marketing, and social media content.
• Experience using AI-powered content creation tools such as ChatGPT, Adobe Firefly, Copilot, Gemini, or Claude to support content and marketing activities.
• Strong understanding of branding, typography, colour theory, and visual communication, with the ability to maintain brand consistency.
• Strong project and time management skills, with the ability to manage multiple priorities and meet deadlines.
• Excellent written and verbal communication skills, with the ability to collaborate effectively with internal and external stakeholders.

Work Arrangement & Expectations

• This is a remote role that will be set up as an independent contractor engagement.
• To ensure alignment and transparency, successful candidates will be expected to:
• Disclose any existing ongoing roles or client work.
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”).