[Hiring] Freelance Marketing Designer @PolicyMe

Role Description

PolicyMe is building a simpler, more affordable insurance experience for Canadian families. We’re hiring a freelance Marketing Designer, Web to raise the visual quality of that experience. You’ll design, improve, and maintain our marketing site built using Webflow; turn Growth briefs into polished, component-led pages; and own quality through launch.

This is not a product-design, UX-research, or front-end developer role. We need a strong visual designer with exceptional judgment in typography, hierarchy, layout, responsive design, and the details that make a page feel considered. You don’t need to be a Webflow expert on day one: CMS fluency, good technical judgment, and an appetite to learn matter more.

What you'll be doing:

• Design and ship great marketing web experiences.
• Turn Growth and Content briefs into polished Figma designs for landing pages, product pages, editorial hubs, and campaigns.
• Build clear, conversion-aware, accessible, and responsive layouts using our design system and existing components.
• Design new components when needed, extending our design system in a cohesive, reusable way.
• Improve the marketing site’s everyday surfaces, including navigation, templates, content modules, and EN/FR experiences (French language is not required).
• Bring a point of view to how PolicyMe shows up visually.
• Own CMS quality and publishing.
• Learn and use our CMS and Webflow environment to build, update, and publish pages.
• Own pre- and post-launch quality: responsive checks, visual QA, content and link validation, localization review, and clear resolution of inconsistencies.
• Maintain and improve reusable Figma and CMS components, templates, and guardrails.
• Lead implementation with development agencies.
• Create complete handoffs for Webflow/development partners.
• Manage design feedback through implementation and ensure launched work matches the intended experience.
• Coordinate with Growth, Content, Design, and Engineering to clarify scope, surface dependencies, and keep projects moving.
• Support selected needs across campaign creative, ads, slide templates, email UI, illustrations, and other marketing assets.
• Use AI design tools—including Claude Design—to explore quickly, create wireframes and variations, and improve production speed.

Qualifications

• 2–4 years of experience in marketing, web, brand, or related digital design.
• A portfolio made up of highly polished marketing websites or landing pages.
• Evidence of breadth across formats such as campaign work, motion, illustration, presentations, ads, or email.
• Excellent Figma skills and a sharp eye for typography, spacing, composition, hierarchy, image selection, and responsive behaviour.
• Experience in a CMS or no-code/low-code site builder.
• The ability to work within and thoughtfully extend an existing component system.
• A meticulous, reliable approach to quality.
• Clear communication skills.
• Comfort juggling concurrent requests and making practical trade-offs.

Requirements

• Webflow experience, including CMS collections, global components, slots and variables, responsive page building, or publishing workflows.
• Basic HTML/CSS literacy.
• Experience briefing, reviewing, or QAing agency or freelance developer work.
• Experience in a high-trust, regulated, consumer-facing, or content-heavy business.
• Familiarity with accessibility, localization, SEO-aware content templates, or conversion-oriented web design.

Benefits

• Generous PTO - 20 vacation days.
• A comprehensive benefits plan with premiums paid in full by PolicyMe.
• Investment in your professional development, including an L&D budget and AI tooling budget.
• An extremely high performing, low-ego, remote-first team.
• Option to work from home or our Toronto-based office.
• Access to stock options based on performance.

Company Description

At PolicyMe, we are Canada’s leading digital insurance solution, offering straightforward and affordable financial protection for families from coast to coast. Our product suite includes Life Insurance, Critical Illness Insurance, and Health & Dental Insurance, all tailored to Canadians' evolving needs. We also offer B2B2C solutions, partnering with organizations to provide seamless digital insurance options.

Founded by a team of insurance experts and technology entrepreneurs, PolicyMe is committed to making insurance simpler and more accessible. Since our launch in 2018, we have grown exponentially, selling over $10 billion in insurance coverage to Canadians.

We operate with a remote-first culture, attracting top talent from across Canada.