Role Description
We're looking for an accomplished packaging designer with an advanced understanding of strategic development for consumer packaged goods. As a Freelance Lead Packaging Designer, you will provide senior-level packaging design expertise to the internal Creative Studio on a contract basis, supporting defined packaging initiatives across a portfolio of brands. This is a hands-on freelance role focused on project-based creative development and production-ready execution.
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Support and guide the creative execution of packaging design projects across assigned brands and product categories.
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Conceptualize and develop packaging design solutions for new product launches, renovations, line extensions, and promotional initiatives.
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Create visually compelling packaging that effectively communicates product benefits and enhances shelf presence.
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Translate brand strategy and marketing objectives into practical packaging design systems, layouts, and visual assets.
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Help evolve and refine existing packaging design systems to maintain relevance, differentiation, and consistency.
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Deliver high-quality creative work while balancing brand, commercial, technical, regulatory, and production requirements.
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Prepare, adapt, and review production-ready packaging artwork across a variety of formats and substrates.
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Ensure assigned packaging files comply with brand standards, regulatory requirements, and print production specifications.
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Partner with packaging engineers, printers, pre-press partners, and production suppliers.
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Support packaging updates, product renovations, claims changes, and other artwork revisions as needed.
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Organize working files, templates, and packaging assets for clear handoff and efficient project execution.
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Work closely with Brand Marketing, Product Development, Packaging Engineering, Regulatory Affairs, Labeling, and Commercial teams.
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Incorporate consumer insights, market trends, and competitive references into packaging concepts.
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Provide art direction or creative guidance for supporting visual assets.
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Engage effectively with external agencies, printers, pre-press partners, and suppliers.
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Stay current with packaging design trends, materials, printing technologies, and sustainability best practices.
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Identify opportunities to enhance packaging effectiveness and improve consumer engagement.
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Evaluate packaging solutions against established project objectives and brand requirements.
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Provide additional project-related design support as requested.
Qualifications
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Bachelor's degree in graphic design or related field.
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5-7 years of professional packaging design experience in a fast-paced CPG, agency, or studio environment.
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Demonstrated ability to contribute quickly to project-based design work and manage multiple priorities.
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Professional-level understanding of visual category norms for nutrition, health, and food packaging.
Requirements
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Proficient in Adobe Creative Suite; knowledge of Adobe AI tools, including Firefly, preferred.
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Strong knowledge of file production for printed packaging, including mechanical artwork preparation.
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Strong portfolio highlighting packaging design, visual design systems, and consumer-centered design solutions.
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Exceptional attention to detail, ensuring accuracy and consistency across packaging components.
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Excellent communication and presentation skills.
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Strong organizational skills and the ability to work efficiently in a fast-paced environment.
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Ability to work quickly and independently while staying aligned with internal creative direction.
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Ability to guide internal or external production partners in achieving high-quality creative execution.
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Ability to brainstorm, ideate, and translate creative direction into polished packaging design deliverables.
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Ability to create designs that consider an omnichannel landscape.
Benefits
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Up to $56.00 per hour + Overtime
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Dental insurance
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Vision insurance
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401(k)
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Disability insurance