[Hiring] Freelance Designer @Sweet Fish Media

Role Description

Sweet Fish Media is a strategy-led B2B video partner for companies that want video to drive real business results. We build video-first podcasts and YouTube shows for B2B brands, and we're hiring a Freelance Designer who can build visual brands that don't just look good — they perform. This role sits at the intersection of brand identity, audience psychology, and content packaging.

We're looking for someone who can confidently answer: “If this show needs to stand out in a crowded feed… how do we build a visual identity and thumbnail system that actually earns attention?” This is not a template-driven design role. This is for someone who understands that every podcast is its own brand, every thumbnail is a conversion point, and every visual decision shapes audience perception. This is a high-growth freelance role for a designer who wants to sharpen both their branding instincts and performance-driven design thinking while working closely with producers, strategists, and creative teams.

What You'll Do

• Build and evolve the visual identity of multiple B2B shows, ensuring strong brand positioning, scalable design systems, and high-performing episode packaging.
• Your responsibilities will include:
  • Building full brand identity systems for new podcast launches (logo, typography, color systems, cover art, visual direction)
  • Refreshing existing podcast brands to improve relevance, positioning, and consistency
  • Designing YouTube thumbnails that are performance-minded, CTR-aware, and built within scalable systems
  • Creating moodboards and visual exploration decks for new show concepts and brand pitches
  • Partnering with producers and strategists to align visual direction with show positioning and audience goals
  • Building repeatable visual systems that scale across dozens of episodes without losing brand consistency
  • Using AI-assisted design workflows (Midjourney, Photoshop, etc.) to improve speed, ideation, and production quality

How You'll Be Measured

• Quality and consistency of brand identity systems
• Thumbnail performance and click-through impact
• Speed and reliability of execution
• Ability to translate strategy into strong visual systems
• Creative contribution to show growth and audience engagement

Must-Haves

• 3+ years of experience in brand design, visual identity, or content design
• Strong portfolio showing range across multiple brands and industries
• Advanced proficiency in Adobe Photoshop and Illustrator
• Experience designing YouTube thumbnails or performance-driven content packaging
• Strong understanding of typography, composition, contrast, and visual hierarchy
• Experience using AI tools like Midjourney or Stable Diffusion as part of the creative workflow
• Ability to explain and defend design decisions clearly

Bonus Skills

• Figma
• Runway
• Motion design experience
• Familiarity with YouTube analytics and CTR optimization

This Role Is NOT For You If…

• You rely on one signature style for every client
• You need heavy creative direction to start
• You treat thumbnails like production leftovers
• You struggle with feedback or iteration
• You prefer one-off design over scalable systems

Role Details

• Freelance / ongoing contract
• Fully remote
• Paid trial projects → long-term opportunity
• Project-based compensation (fixed rate per deliverable)
• Thumbnail work: $25–$50 per episode
• Brand identity launches: $1,500 per project
• Hourly Rate for work outside of project scope: $30-35/hr
• Consistent workload with opportunities for higher-value brand work

If your portfolio shows versatility, systems thinking, and strong visual instincts — we'd love to see it. Please submit your resume and include a portfolio link with relevant examples of brand identity work and YouTube thumbnail design.