[Hiring] Freelance Brand Art Director @New York Holdings

Role Description

Invisible Colors is looking for a Freelance Brand Art Director to help shape distinctive visual identities and creative worlds for brands, campaigns, and experiences. We're looking for someone who can take a strategic idea and turn it into a strong visual point of view — from the initial concept and moodboards through to the development of complete brand systems and creative executions. This is a freelance opportunity with the potential to collaborate across a variety of projects, industries, and creative formats.

• Develop creative direction and visual concepts for new and evolving brands.
• Create and evolve brand identities, visual languages, and design systems.
• Translate brand strategy and positioning into compelling visual concepts.
• Develop moodboards, creative territories, visual references, and presentation decks.
• Establish art direction across typography, color, composition, imagery, illustration, motion, and other visual elements.
• Extend brand identities across digital, social, web, campaigns, print, physical environments, and experiential activations.
• Provide clear creative direction to designers, photographers, videographers, animators, and other creative partners.
• Collaborate with strategists, copywriters, designers, producers, and clients to develop ideas from concept through execution.
• Present and articulate creative concepts clearly, explaining the thinking behind the work.
• Ensure creative consistency and quality across multiple touchpoints and deliverables.
• Push concepts beyond the expected and identify opportunities to make the work more distinctive, culturally relevant, and memorable.
• Stay curious about emerging visual trends, technology, culture, AI, design, photography, fashion, music, and other influences that can inform creative work.
• Participate in creative brainstorms and contribute ideas beyond your immediate area of expertise.
• Adapt quickly between different brands, industries, creative challenges, and visual styles.

Qualifications

• Proven experience as an Art Director, Brand Art Director, Senior Designer, or similar creative role.
• Strong experience developing or evolving brand identities and visual systems.
• A portfolio demonstrating strong art direction, branding, conceptual thinking, and visual storytelling.
• Excellent understanding of typography, composition, color, imagery, layout, and visual hierarchy.
• Strong conceptual and strategic thinking, with the ability to connect creative ideas back to a brand's objectives.
• Ability to develop a distinctive visual point of view while working within a broader brand strategy.
• Experience taking creative concepts from early exploration through to final execution.
• Strong presentation and communication skills.
• Ability to give thoughtful, constructive creative direction and collaborate with multidisciplinary teams.
• Comfortable working independently and managing multiple creative projects or priorities.
• Strong attention to detail without losing sight of the bigger creative idea.
• Curiosity and openness to experimentation, new technologies, and emerging creative tools.
• Experience working within a creative agency, branding studio, production company, or similarly fast-paced creative environment is an asset.

Requirements

• Experience with integrated campaigns and experiential / physical brand activations.
• Experience directing photography, video, motion, or other visual production.
• Strong understanding of digital and social-first creative.
• Experience working with emerging technologies, AI tools, or generative design workflows.
• Experience working with lifestyle, technology, fashion, beauty, entertainment, hospitality, or consumer brands.
• Ability to move between high-level creative direction and hands-on design when needed.

Benefits

• Freelance, project-based collaboration.
• Opportunity to work across a diverse range of brands, industries, and creative challenges.
• Collaboration with a multidisciplinary creative team across branding, strategy, digital, content, production, and emerging technology.
• Flexible, remote-friendly work environment.
• Opportunity to contribute to work spanning brand identity, campaigns, digital experiences, and experiential projects.
• Potential for ongoing collaboration based on project needs and fit.

Portfolio

Your portfolio is the most important part of your application. Please share a portfolio that demonstrates your approach to brand thinking, art direction, visual identity, and creative problem-solving. We're interested in seeing the thinking behind the work, not just polished final visuals.