Role Description
As we expand our retail footprint, we're seeking a strategic, creative, and commercially driven Director of Retail Visual Merchandising to build and lead the visual merchandising function across our growing fleet of stores. This role will bridge product strategy, brand storytelling, and retail execution, developing scalable merchandising strategies that elevate the customer experience while driving sales productivity and four-wall profitability.
Reporting to the VP of Retail, this leader will work in close partnership with the Director of Retail, Retail Demand Planner, and cross-functional partners to influence product decisions, optimize merchandising performance, and establish the tools, processes, and standards needed to support Comfrt's continued retail expansion.
Qualifications
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10+ years of progressive retail visual merchandising experience, including significant leadership experience across multi-store retail organizations with effective cross-functional collaboration.
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Experience supporting new store openings, retail expansion, and multiple store formats.
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Proven experience developing and leading visual merchandising strategies that deliver measurable improvements in sales performance, product productivity, and profitability.
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Strong commercial acumen with a deep understanding of retail financial performance, merchandise planning, inventory management, and key retail KPIs.
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Demonstrated ability to leverage data and analytics to inform merchandising decisions, influence product strategies, and drive business results.
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Experience building or significantly evolving visual merchandising functions, including developing processes, tools, standards, and scalable operating structures.
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Strong understanding of retail assortment architecture, product storytelling, space planning, and customer shopping behavior.
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Proven ability to influence senior leadership and cross-functional partners, particularly across Product, Planning, Marketing, and Retail Operations.
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Experience partnering directly with Planning and Product teams to influence assortment decisions and retail inventory investments.
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Experience developing and leading high-performing teams, including coaching field leaders and building organizational capabilities.
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Strong strategic thinking combined with a hands-on approach to execution and problem-solving.
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Excellent communication, organizational, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
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Comfortable operating in a high-growth, entrepreneurial retail environment with frequent travel.
Requirements
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Own the vision, strategy, and execution of Comfrt's retail visual merchandising function, with accountability for driving commercial performance through product presentation, assortment storytelling, and space productivity.
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Lead the development of scalable merchandising standards, tools, and processes while partnering with Retail Planning, Product, Marketing, and Retail Operations.
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Serve as a strategic partner to retail leadership, translating business insights into actionable merchandising decisions.
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Develop and own the overarching visual merchandising strategy across all retail locations.
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Build the foundational visual merchandising framework for Comfrt's growing retail fleet.
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Establish scalable tools, systems, and processes for consistent visual execution.
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Lead the development and distribution of visual merchandising directives and seasonal merchandising guides.
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Ensure the visual merchandising strategy evolves alongside company growth and changing customer expectations.
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Partner closely with the Retail Demand Planner and Product teams to influence retail product buys and assortment architecture.
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Own the analyzing of product performance and establish an ongoing cadence of data-driven reporting.
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Lead the development of visual merchandising capabilities across the retail organization.
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Own the visual merchandising strategy and execution for new store openings and remodels.
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Serve as a strategic partner to the VP of Retail and other cross-functional teams.
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Own the development of visual merchandising strategies that contribute to sales growth and profitability.
Benefits
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Generous paid time off.
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Company-covered health insurance.
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5% 401k match.
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Discounts on all Comfrt products.