[Hiring] Direct-Marketing Static Ad Designer @Scaling.com

Role Description

We are building an initial roster of two contractors who can turn direct-marketing ideas and performance signals into static ads that stop the right person, communicate quickly, and earn action.

• This is not a request for someone to make an attractive image after receiving a finished concept.
• We need designers who understand the design, art direction, marketing, and copywriting behind a winning ad—and who can use AI to create more range and speed without lowering the taste bar.
• You will work inside the same performance-fed creative system as the direct-marketing video team.
• The difference is the medium: you turn winning hooks, proof, and offers into visual concepts that can be tested at scale.

Qualifications

• A designer with a proven portfolio of static direct-response or performance-marketing ads.
• Strong across design craft, art direction, direct marketing, and copywriting.
• Fast without becoming repetitive, with the ability to explore multiple visual languages.
• Demonstrably experienced connecting ChatGPT or Claude, AI connectors, plugins, and design-generation tools to Figma or an equivalent professional design workflow.
• Comfortable working with founders, business education, thought leadership, coaching, or complex B2B offers.
• Reliable with deadlines, responsive in collaboration, and meticulous about file organization and editable source delivery.

Requirements

• You have designed and art-directed static ads for Meta or another measurable paid channel.
• You understand that the image, headline, proof, body copy, and CTA are one persuasion system.
• You can look at a winner and identify what likely drove the result, then build new concepts around the mechanism.
• You understand why meaningful visual diversity matters.
• You will not receive a finished design brief; you will be proactive.
• You will identify the hooks and angles most worth developing.
• You will use AI to translate the best hooks into editable Figma concepts.
• You should be heavily comfortable delegating roughly 80% of the mechanical work to AI.
• Each winning hook should produce multiple visual directions and useful variations.
• You may rebuild a stale ad whose body still works.
• You will review performance with the paid-marketing and creative teams.
• You obsess over the conversion angle, words, emotion, type, story alignment, negative space, and where the eye lands.

Benefits

• Initial Need: Two contractors
• Location: Remote
• Engagement: Contract, beginning with a paid trial project or defined first batch
• Scope: Ongoing batches may be offered based on quality, speed, reliability, creative range, and performance
• Compensation: Project or retainer structure finalized according to scope, capacity, and experience
• Creative Lead: Raleigh Norton, Head of Content and Executive Producer
• Collaborates With: Paid marketing, copy, and the broader creative team
• Primary Tools: Figma, Adobe Creative Cloud or equivalent design software, ChatGPT or Claude, AI connectors and plugins
• Source Files: Editable working files and organized exports are required

How to Apply

• Send three to five static ads that best demonstrate direct-marketing judgment.
• For each, identify the audience, offer, angle, work you personally owned, and measurable result.
• Include a short explanation of your AI-enabled workflow.
• Shortlisted contractors will receive a paid trial brief.