[Hiring] Digital Product Design Lead @Bobbie

Role Description

We’re looking for the person who wakes up every day thinking about how to make the Bobbie experience better, and who partners closely with Product, Lifecycle, Creative and Development to make it happen.

• You’re obsessed with our customers and driven by insight.
• You’ll be the voice of parents in every design decision.
• You’re proactive and spot friction in the data, support tickets, or usability sessions.
• You’ll lead and rebuild our in-house UX/UI function.
• You’ll own our design system and Figma hygiene end to end.

What You’ll Do

• Lead the in-house UX/UI function.
• Establish and evangelize UX/UI best practices, accessibility standards (WCAG) and design workflows.
• Direct our ongoing UX/UI agency partner.
• Mentor designers and contractors.
• Design wireframes, prototypes and user flows.
• Partner with Product Managers and Lifecycle Marketing to shape the subscriber journey.
• Own Bobbie’s design system end to end.
• Plan and run qualitative and quantitative research.
• Run competitor analysis, gather user feedback and use A/B testing.
• Collaborate with Creative, Platform, Lifecycle, and Brand and Product Marketing teams.
• Set clear timelines for UX/UI deliverables.

Qualifications

• Customer obsession you can show.
• A portfolio demonstrating customer insight behind design decisions.
• Proactive problem-solving.
• Strategic rigor in framing problems and weighing tradeoffs.
• Experience leading a design function.
• Deep UX and UI skills across web and mobile.
• Experience designing personalized or data-driven experiences.
• Significant product design experience, ideally in DTC subscription.
• Clear communication skills.

Requirements

• Passionate about the mission.
• Proactive and able to take initiative.
• Curious and eager to learn.
• Excited about working at an early-stage startup.

Bonus Points

• Health, baby/parenting, or CPG/ecommerce experience.
• Familiarity with Recharge, Shopify, Klaviyo.

Benefits

• Competitive stock options.
• 401k with employer match.
• Employee medical, dental, and vision insurance 100% covered by Bobbie.
• US-based remote work model.
• Flexible Time Off Policy (including Summer Fridays).
• 16 paid company holidays, plus an end of year holiday shut down.
• 16 weeks of paid parental leave with the option for additional unpaid leave.
• One year subscription to Bobbie.
• $75 monthly internet stipend.
• Co-working space reimbursement.