Role Description
The Design Director will partner with the Creative Director to evolve the firmโs brand, visual, and digital identity, delivering a seamless and impactful brand experience across platforms. With a digital-first mindset, you will translate strategic objectives into high-performing creative work, from complex web ecosystems to multi-channel campaigns. This is a hands-on design role, combining creative direction with active involvement in concepting, design, and execution. Working closely with the Creative Director and Digital Marketing Lead, you will help shape the digital design system, lead cross-platform creative development, and provide the technical and creative guidance needed to scale the brand in an increasingly digital marketplace.
Responsibilities:
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Integrated Campaigns:
Partner with marketing and community teams to translate brand initiatives into compelling multi-channel campaigns that drive engagement and impact.
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Digital Design Leadership:
Lead the vision and execution of web and digital experiences, ensuring user-centered design (UI/UX) and strong creative standards across all digital touchpoints.
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Art Direction & Brand Stewardship:
Shape and guide the visual direction of digital interfaces, motion, and interactive content while evolving the digital design system to maintain a cohesive and scalable brand presence.
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Platform & Experience Innovation:
Collaborate with developers and cross-functional teams to transform ideas into responsive, high-performing digital products and experiences.
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Digital Operations & Asset Management:
Oversee digital workflows, production processes, and asset governance (DAM) to ensure efficiency, accessibility, and brand consistency across all outputs.
Qualifications
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Bachelorโs degree
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8+ years of experience in a design role, with a significant portfolio of web and platform design.
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5+ years of experience in B2B marketing, specifically adapting professional services assets for digital-native audiences.
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Expertise in leveraging UI/UX workflows and prototyping tools to enhance creative output and user engagement.
Requirements
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Advanced Design & Digital Mastery:
Expert proficiency in Adobe Creative Cloud and industry-standard UI/UX tools (Figma preferred).
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Digital Fluency:
Deep understanding of responsive design, WordPress environments, and the technical constraints/possibilities of modern web development.
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Interactive Design:
Ability to create or direct motion graphics, video, and interactive data visualizations that maintain high-quality brand standards.
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Project Oversight:
Lead complex projects from concept through launch, ensuring creative excellence and technical performance across multi-channel experiences.
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CMS Strategy & Management:
Advanced experience directing design within Enterprise Content Management Systems (CMS).
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Proven ability to architect modular design systems that allow for scalable content updates without compromising visual integrity.
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Familiarity with Headless CMS architectures and the separation of content from the presentation layer to support multi-channel delivery (WordPress preferred).
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Web & UI/UX Standards:
Deep expertise in Figma for wireframing, high-fidelity prototyping, and developer handoff.
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Understanding of Web Content Accessibility Guidelines (WCAG) and their practical application in B2B digital environments.
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Knowledge of front-end concepts (HTML/CSS/JS) to ensure design feasibility and effective collaboration with engineering teams.
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Dynamic Visual Storytelling:
Proficiency in Adobe After Effects and Premiere Pro to lead the creation of motion graphics, brand sizzle reels, and social-first video content.
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Experience directing micro-interactions and functional animations that enhance user journeys on digital platforms.
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Interactive Content Tools:
Experience with no-code interactive platforms like Ceros to create immersive digital experiences.
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Exposure to AI-driven creative tools (e.g., Firefly, Midjourney) to accelerate concepting and enhance digital asset production.
Benefits
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Salary Range: $120,000-$155,000 per year
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Candidate must be able to submit verification of his/her legal right to work in the U.S. without company sponsorship.