[Hiring] Creative Director, Brand @NewWorld

Role Description

As Creative Director, you will serve as the embedded design lead for a mission-driven client—a growing national community of people who've lived through the worst that hurricanes, floods, wildfires, and tornadoes can bring, now uniting to make sure no survivor ever has to rebuild alone. This is a chance to lead the build of a brand from the ground up: to shape how an entire movement looks, feels, and is recognized in the world, and to leave behind the systems, guidelines, and creative infrastructure that let it operate—and grow—like an established organization for years to come.

Your primary responsibilities will be to:

• Design and deliver a complete brand identity system and guidelines.
• Build out supporting brand assets including a video production playbook and core brand toolkit.
• Guide the website wireframe and development process in partnership with the developer through launch.

This is a full-time contract position with expected working hours of 9am-6pm. You will also attend routine internal and client meetings as applicable to your role.

Responsibilities

• Brand identity development: Design a full brand identity system (logo, color, typography, visual language) appropriate for an early-stage impact/nonprofit organization.
• Brand guidelines & toolkit: Create comprehensive brand guidelines and a core brand toolkit (templates, assets, usage rules) that empower a small internal team to apply the brand consistently without ongoing design support.
• Video production playbook: Develop a video production playbook that establishes visual and storytelling standards for the client's video content.
• Website wireframe & development oversight: Lead wireframing for the client's website and partner with the external developer through build and launch.
• Client & internal collaboration: Serve as the client's primary design point of contact.

Qualifications

• 7+ years of experience in brand identity design, with ownership of full systems from concept through guidelines.
• Experience building brand assets from near-zero—i.e., standing up an identity for an organization with little to no existing visual foundation.
• Strong track record of delivering brand guidelines and toolkits that non-designers can use independently.
• Experience with website wireframing and collaborating with developers through build and launch.
• Experience creating or contributing to video production standards or playbooks.
• Working understanding of how to translate mission, voice, and program work into visual identity—particularly for nonprofit or impact-driven organizations.
• Proficient with modern design tools (Figma, Adobe Creative Suite, or equivalent).
• Obsessed with building a culture of collaboration, respect, and excellence.
• Thrives in a dynamic, fast-paced, start-up environment.

Preferred Additional Qualifications

• Past experience working with nonprofit, impact, or mission-driven organizations.
• Experience being the sole design lead on a client account (agency-side or embedded).
• Experience collaborating with strategists on integrated brand/creative accounts.
• Comfort working directly with executive-level stakeholders (CEO, founders) who may not have design backgrounds.

Equal Opportunity Statement

Equity is at the heart of NewWorld. We are committed to creating opportunities for the diverse community of talented, creative professionals who have been systematically denied opportunities across the professional communications industry. Women, people of color, LGBTI people, people of any religion or nationality, and people with disabilities are strongly encouraged to apply.

Contract Structure & Monthly Rate

This is a full-time, embedded engagement structured as a contract role for the duration of the project, running [start date] through [end date or duration]. Compensation is structured as a day rate of $12,000 per month, invoiced monthly, based on an expected commitment of 5 days per week for the length of the engagement.

This is a remote position, but preference will be given to candidates who are based in New York City or Toronto. Extension or conversion conversations will be revisited at the end of the initial term, based on performance and continued client need.

Application Materials

Interested applicants should submit a resume, a cover letter detailing their experience, and a portfolio of past work.