[Hiring] Creative Director @MM Coaching Limited

Role Description

We are looking for an experienced Creative Director (Copy-led) who will co-lead the company’s voice and messaging alongside our Co-Founder. You will own copy and creative direction across all customer touchpoints and drive measurable improvements in conversions, revenue, and audience engagement.

You’ll work directly with the Co-Founder as the Copy Chief and Creative Lead, partnering with Growth/Media to support creative testing and iteration, and directing Creative Production (copywriters, designers, and video editors) to execute at a high standard.

Core Responsibilities

• Own and optimize all company messaging and creative strategy across the funnel, ensuring high conversion rates, consistent brand voice, and predictable performance.
• Messaging and Creative Strategy
  • Own messaging strategy and copy architecture across the funnel (cold traffic → conversion).
  • Develop campaign concepts, hooks, angles, and creative strategy for evergreen and launches.
  • Build scalable systems: Brand Voice Playbook, frameworks, templates, SOPs.
• Funnel and Performance Copywriting (Hands-on)
  • Write and edit performance copy: paid ads, landing pages, VSL/webinar scripts, email sequences, YouTube scripts.
  • Review and refine founder-created content with strategic edits and feedback.
  • Create frameworks/templates that make copy production scalable and consistent.
• Creative Direction and Production Oversight
  • Brief and direct copywriters/video editors (you won’t design/edit, but you direct execution and potentially rehire if necessary).
  • Maintain creative vision, quality, and speed across outputs.
  • Run reviews and provide clear, actionable feedback to contractors.
• Brand Voice Ownership and QA
  • Build and maintain the Brand Voice Playbook and messaging guidelines.
  • Own QA and final approvals across all channels (proofing, links, formatting, tone, claims checks).
  • Final sign-off before anything publishes.
• Optimization and Research
  • Partner with Media Buyer to test and iterate based on performance data (CTR, CVR, VSL watch time, booking rate, revenue per lead/call).
  • Conduct voice-of-customer research and translate insights into messaging that converts.

Qualifications

• 7 years of professional direct-response copywriting experience in high-ticket online education, coaching, or other services.
• Proven track record building $1M+ high-ticket funnels (book-a-call, webinar, VSL).
• Proven track record conducting voice-of-customer research and creating high-converting angles.
• Experience managing the creative QA process with final approval ownership.
• Experience utilizing AI tools to increase output without sacrificing quality.
• Proven track record of managing team members - comfortable hiring, onboarding and offboarding when needed.
• Experience owning creative direction across the entire company and marketing channels.
• Must have personally developed:
  • Hooks
  • Lead mechanisms
  • Objection stacks
  • Offer positioning
  • Conversion flow logic

Requirements

• Able to capture, protect, and elevate a founder-led brand voice.
• Highly analytical and optimization-focused.
• Confident giving direct, constructive, and data-driven feedback.
• Detail-oriented, with strong QA instincts.
• Comfortable with platform standards and responsible claims for marketing content.
• Clear, reliable communicator with strong async habits (Slack/Loom).
• Nice to have: First-hand experience of long-term marriage dynamics (helps you write with nuance for our audience).

Benefits

• Location: Fully remote.
• Commitment: Full-time contractor (Limited Company / Sole Trader).
• Rate: $5,000 – $10,000 per month.
• Hours: Flexible schedule, with availability for scheduled calls during UK / Europe / US business hours.