[Hiring] Creative Director @Lumimeds

Role Description

This is a hands-on, creative-leader + high-volume maker role with strategic range. You’ll own the full creative process for paid performance advertising—strategy, production, and optimization—across Meta, Google, TikTok, YouTube, and Reddit, and other advertising initiatives.

Unlike a traditional Creative Director who delegates execution, you will personally produce the work. You will also help our team write copy, design statics, edit video, build landing page concepts, and iterate fast based on data.

We expect you to see the full conversion system. From the hook that stops the scroll to the landing page that closes the sale, you will take ownership of creative decisions across the entire journey.

You don’t need to be a full marketing manager, but you must have the instinct to look at a landing page and know it’s leaking conversions, or spot a disconnect between an ad’s promise and the post-click experience. You’ll work directly with our co-founders and own the output from concept to checkout.

What You'll Own

• Creative Production (60%)
  • High-Volume Output: Personally produce 15-30 ad variants per week across static, short-form video, and copy.
  • Direct Response Copywriting: Write and/or give direction for copy that converts—hooks, headlines, body copy, and CTAs.
  • Exceptional Design & Video Editing: Strong design background and artistic palette; design high-quality statics in Figma and edit short-form video ads.
  • AI-Native Workflow: Actively use AI tools for ideation, copy generation, image/video production, and scaling winning concepts.
• Strategy & Optimization (25%)
  • Platform-Specific Strategy: Own the creative strategy across Meta, Google, TikTok, YouTube, and Reddit.
  • Data-Driven Iteration: Monitor daily performance metrics (CTR, CPA, ROAS, CVR, hook rates).
  • Structured Testing: Build a rigorous system for testing hooks, formats, audiences, and offers.
  • Trend Spotting: Stay sharp on the DTC health/telehealth landscape.
• Conversion-Aware Marketing (10%)
  • Full-Funnel Alignment: Audit landing pages for misalignment between ad promise and post-click experience.
  • CRO Prototyping: Propose layout, copy, and CTA changes based on data.
  • Offer Framing: Bring ideas on pricing presentation, urgency creation, and objection handling on-page.
• Collaboration & Growth (5%)
  • Founder Alignment: Partner with co-founders to ensure creative output meets business goals.
  • Future Building: Help build the creative function and establish playbooks as the company scales.

Qualifications

• US-based (Required).
• Hands-On Maker First: Experience producing ads yourself rather than primarily managing others.
• Exceptional Eye for Design & Copy: Genuine artistic palette and formal design skills.
• DR Track Record: Portfolio showcasing ads that drove measurable conversions.
• Platform Fluency: Deep understanding of Meta Ads Manager, Google Ads, TikTok Ads, YouTube advertising, and Reddit Ads.
• AI-Native: Use AI tools as a core part of daily production workflow.
• Systems Thinker: Ability to audit the full journey from ad to checkout.

Strong Plusses

• Experience in DTC health, telehealth, or regulated industries.
• Familiarity with GLP-1 or weight management advertising.
• Hands-on landing page design or build experience (e.g., Unbounce, Webflow, Shopify).
• Experience managing creative budgets and UGC creators.

What This Role Is NOT

• Not a brand-only role: Focus on data-driven results rather than just high-gloss brand campaigns.
• Not a management-first role: Immediate need for an individual contributor who produces at high volume.
• Not a slow-moving environment: Fast-paced testing and iteration required.

Compensation & Details

• Competitive salary commensurate with experience.
• Remote, US-based.
• Reports directly to co-founders.
• High-autonomy, high-accountability environment.

How to Apply

If this role sounds like a fit, we’d love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role.

This position is open to candidates based in approved locations, depending on the role and business needs. Qualified applicants will be contacted for next steps.

LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values.

Please note: This role requires professional-level English communication and availability to work U.S. business hours.