[Hiring] CONTENT AND DESIGN ANALYST @inchcape

Role Description

Our Digital Agency is seeking a Content and Design Analyst to join our team in Colombia. In this position, you will be responsible for managing, planning, designing, and implementing the communications strategy to our customers through the company’s owned channels. Their primary objective is to drive conversion and loyalty by producing relevant content and designing high-value graphic assets for actions via email marketing, SMS, WhatsApp, the web, or other channels. These activities will align with the commercial objectives of our brands, based on the defined strategy and the data available.

• Maintain a direct relationship with the marketing teams of each brand and ensure a high level of service delivery to our internal clients.
• Manage client relationships and requests (client-facing).
• Ensure the planning and correct execution of commercial campaigns via email, SMS, and other channels.
• Lead content and design projects within the direct marketing team, coordinating initiatives with various areas (CRM, Business Analysts, Product, Automation).
• Collaborate with cross-functional teams to gather and analyse data, insights, and feedback that underpin design and content decisions.
• Continuously measure and analyse content performance metrics to identify areas for improvement and optimise content for maximum impact.

Qualifications

• Experience of leading projects or coordinating interdisciplinary initiatives, with a focus on the quality of services delivered.
• Experience in client management and handling requirements via email design briefs.
• Proficiency with design tools (Adobe Creative Suite, Figma, Canva, etc.) and familiarity with UX/UI.
• Experience working with email marketing platforms (e.g. Salesforce Marketing Cloud, Mailchimp, HubSpot, etc.).
• Experience using AI-based tools for content generation, image editing, or data analysis (e.g. ChatGPT, Midjourney, Runway, Jasper, DALL·E, etc.).

Benefits

• Learning & Development: Access leading learning platforms with tailored pathways for every role, including technical and leadership training and certifications.
• Career Growth: Receive ongoing career support, regular performance reviews, and opportunities for promotion, with access to senior leadership for guidance and mentorship.
• Skills Advancement: Continuously upgrade your expertise through training in the latest technologies and industry advancements.
• Flexible Work: Benefit from remote work arrangements, with a remote work bonus to recognise your contribution.
• Special Leave: Celebrate your birthday with a dedicated day off just for you.
• Work Tools: Get the equipment you need to perform your role effectively.

Company Description

Inchcape is the leading global automotive distributor operating in 38 markets. We partner with some of the biggest brands in the business to sustainably power better mobility today and in the future.

• Our diverse global team of over 16,000 talented colleagues foster an inclusive and collaborative culture, delivering a brilliant experience for our customers and partners.
• We’re a dynamic and fast-growing business, driving the transformation of our industry and redefining tomorrow.
• Inchcape’s Digital Delivery Centres drive innovation, empowering global mobility through advanced technology solutions.
• Our teams deliver impactful digital systems, ensuring long-term business success with world-class operations at scale.