[Hiring] Associate Creative Director @Directive

Role Description

Directive is a revenue-first marketing consultancy built to serve B2B SaaS, enterprise technology, industrial, and commerce brands. We are looking for an Associate Creative Director who will translate Moments that Matter into creative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction that designers can execute against.

• The Associate Creative Director will bring senior-level creative judgment to fast-moving, digital-first work tied directly to business outcomes.
• This role is an individual contributor position with no direct reports but involves high visibility and high standards.
• The ideal candidate is copywriting-led and campaign-minded, with enough executive presence to participate in client and leadership conversations.
• Success means helping Directive replace deliverable-based requests with campaign briefs grounded in business objectives, buyer insight, test variables, and success metrics.

Will Own

• Campaign Strategy: Owns the idea, message, and creative direction before production begins.
• Support new-business and portfolio-sales opportunities with speculative creative and campaign narratives.
• Create the foundation for Directive’s strategic creative approach.
• Primary responsibility for creative direction, campaign concepting, messaging strategy, and performance copy direction.
• Turns campaign and creative briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative direction, and message sequencing.
• Partners with designers by providing strong concepts and copy direction.
• Builds early proof points, examples, and campaign-style case studies needed to support future creative revenue growth.

What Success Looks Like

• 30-day success signal:
  • Internal teams understand the role, its ownership, and how creative requests should shift from asset asks to campaign briefs.
  • Audited current creative requests, briefs, production workflows, pitch materials, and performance creative examples.
  • Met with key stakeholders to understand opportunities.
  • Defined what a “good” campaign brief needs to include before production.
  • Created a first draft of the campaign creative brief template.
  • Identified 2–3 priority use cases for quick value proof.
  • Produced at least one example of a stronger campaign territory or messaging direction.
• 90-day success signal:
  • Directive can point to live examples where creative strategy improved clarity, quality, and pitch readiness.
  • Run several real briefs through a campaign-level creative process.
  • Developed creative territories, messaging angles, campaign copy, and testing recommendations for priority initiatives.
  • Supported at least one new-business or portfolio-sales opportunity with speculative or campaign-style creative.
  • Built a working partnership model with production designers.
  • Created early examples of campaign-style case studies.
  • Established a lightweight creative review rhythm focused on concept quality and business relevance.
  • Defined the message/proof library and taxonomy for learning across campaigns.
  • Established a creative testing rhythm: hypothesis → variant → data → decision.

Qualifications

• 4–6 years of professional creative experience, with a meaningful portion in an agency, professional services, or B2B marketing environment.
• A portfolio that shows range across brand work and performance creative.
• Experience developing campaigns from concept through execution.
• Ability to maintain and evolve brand standards across multiple channels.
• Understanding of creative strategy and storytelling.
• Ability to translate insights into creative hypotheses and campaign concepts.
• Executive presence and confidence presenting creative strategy.
• Strong understanding of performance creative and revenue-oriented creative measurement.
• Ability to partner effectively with various teams without needing to execute design production personally.
• Comfort operating in ambiguity and shaping briefs.

Requirements

• Expert level in Adobe Creative Suite — Illustrator, Photoshop, InDesign.
• Proficient in Adobe After Effects and Premiere Pro.
• Familiarity with Figma for design systems and collaborative handoff.
• Familiarity with A/B testing and CRO tools.
• Heavy reliance on generative AI and a recommended tool-set from day 1.

Benefits

• Annual base salary range of $120,000-$130,000 USD.
• Medical, dental, vision plans, disability, and life insurance coverage.
• Mental health support through Spring Health and Headspace.
• Physical therapy and fertility support options.
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.

Work Environment

• Remote-first company operating 100% virtually.
• Collaboration through Zoom and Slack.
• Reliable setup and high-speed internet required.
• Accommodations available for qualified individuals with disabilities.

Additional Information

Directive is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.