[Hiring] Art Director, Brand & Design @Bask & Lather

Role Description

Bask & Lather is seeking an Art Director, Brand & Design to bring our brand to life across campaigns, digital experiences, product packaging, retail displays, and experiential marketing. This is a hands-on leadership role for a strong designer who can develop compelling concepts, personally execute key creative, and lead graphic designers to deliver cohesive, commercially effective work. You will translate brand strategy into clear visual direction and help build the systems, standards, and team capabilities needed to support a growing beauty brand.

Reporting to the Director of Brand Marketing, you will collaborate with Brand, Growth, E-Commerce, Retention, Retail, Experiential, Product Development, and Supply Chain to ensure creative builds brand recognition, communicates product value, and supports business goals.

Core Responsibilities

• Art Direction & Brand Design
  • Develop creative concepts and visual systems for integrated campaigns, product launches, and ongoing brand marketing.
  • Translate approved brand strategy into clear art direction, design briefs, and cohesive execution across customer touchpoints.
  • Maintain and evolve design standards, templates, and asset libraries within the brand’s established identity.
  • Art direct photography, short-form video, creator content, and product demonstrations, including mood boards, composition, styling, and post-production guidance.
  • Ensure clear product education and consistent brand presentation.
• Hands-On Creative Execution
  • Personally design key creative across e-commerce, social, email, paid media, marketplaces, sales materials, and brand campaigns.
  • Develop platform-specific creative for TikTok Shop, paid and organic social, creator content, and livestream shopping.
  • Translate customer questions, hair concerns, cultural insights, and relevant trends into creative that resonates with our audience.
  • Partner with Growth, Social, E-Commerce, and the Director of Creative Performance to develop and refine creative using performance insights and customer feedback.
• Packaging, Retail & Experiential Design
  • Design packaging, labels, cartons, kits, and other physical brand materials from concept through production-ready artwork.
  • Develop retail displays, merchandising assets, signage, and environmental graphics that translate the brand into physical spaces.
  • Work with internal partners and external vendors on dielines, specifications, proofs, color, materials, and finishes.
  • Ensure artwork includes approved content and completes the required cross-functional reviews before production.
• Team Leadership & Creative Operations
  • Manage, coach, and develop graphic designers, providing clear direction and constructive feedback.
  • Prioritize projects, balance workloads, and maintain accountability for creative quality and deadlines.
  • Review deliverables for brand consistency, accuracy, channel suitability, and production readiness.
  • Build scalable workflows that improve turnaround time and reduce unnecessary revisions while maintaining high standards.

Qualifications

• 5+ years of professional brand design or creative experience, including experience leading designers and providing art direction.
• A strong portfolio demonstrating consumer brand campaigns, photography and short-form video art direction, creator content, packaging, and retail or physical brand experiences.
• Hands-on proficiency in Adobe Creative Suite and Figma, with strong typography, composition, layout, and image-editing skills.
• Practical knowledge of packaging and print production, including dielines, artwork preparation, color management, and proof review.
• Experience designing for e-commerce and digital marketing, with an understanding of how creative supports customer education and conversion.
• Strong judgment, organization, communication, and the ability to move projects forward independently.
• A collaborative approach and the ability to balance personal execution with effective delegation.
• Experience in beauty, haircare, skincare, wellness, or consumer packaged goods is strongly preferred.
• Experience supporting social commerce, particularly TikTok Shop, is strongly preferred.
• Ability to direct video and motion work is required; hands-on motion design or video editing is a plus.

Benefits

• Medical Insurance- (Health, Dental, Vision)
• Paid Time Off
• 401K
• Plum Benefits Discounts
• Career growth opportunities within a rapidly expanding company