Role Description
Bring the craft of advertising together with the speed of GenAI. You build and operate agentic and nodal creative workflows β connecting insight, concept, copy, imagery and video into scalable systems β so our creative teams and clients can move from idea to finished advertising faster, without losing quality or strategic grounding.
You work day-to-day under the direction of Art Directors and Creative Directors, bringing deep hands-on fluency in GenAI tools and workflows to their briefs. You're not setting creative vision β you're the person in the room who knows how to make the technology deliver on it.
Key Responsibilities
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Creative production
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Design and deliver creative assets across formats β advertising, digital and print β using GenAI tools.
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Translate briefs into output: turn briefs into polished creative work that aligns with project objectives and the relevant visual identity.
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Support flagship projects: contribute to creative production on projects that demonstrate Pencilβs product capabilities.
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Juggle volume without dropping quality: manage multiple creative requests simultaneously, maintaining quality and consistency across deliverables.
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Quality and client-facing work
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Brief and review: brief the Creative team and review their daily output.
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Own quality control: provide daily quality checks on client decks and feedback.
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Present with confidence: present to clients on AI creative workflows.
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Collaboration and process
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Stay aligned: work closely with Producers, the Creative Director, and Product teams to ensure output is strategically aligned and technically feasible.
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Shape the platform: provide feedback on platform and AI tools, workflows, and user experience to support ongoing product improvement.
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Contribute ideas: help define how GenAI shapes Pencilβs approach to storytelling and design in internal creative discussions.
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Innovation and growth
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Stay current: keep up with emerging GenAI and design technologies, sharing insights and inspiration with the team.
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Find better ways of working: identify new techniques and workflows that enhance speed, consistency, or creative quality.
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Improve what exists: take initiative to improve creative systems, templates, and processes within your projects.
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Keep growing: seek feedback proactively and apply it to grow both your craft and your creative judgment.
Qualifications
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Experience as an Art Director or similar, ideally in advertising or digital production (essential).
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Hands-on experience with GenAI creative tools across image, video and design generation (essential).
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Proficiency in Adobe Creative Cloud or equivalent design tools (essential).
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Comfortable presenting creative work directly to clients (essential).
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A strong eye for visual identity, brand consistency, and craft (essential).
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Please be prepared to showcase your portfolio.
Benefits
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Opportunity to work at the cutting edge of GenAI.
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Sponsored professional and personal learning allowance.
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Flexible vacation / time-off policy.
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Competitive health insurance and welfare cover.
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Fully remote work.