[Hiring] Art Director @Hire Emerald

Role Description

We are seeking an experienced Art Director to lead concept development and own the visual standard across paid and organic campaigns. This role sits at the intersection of creative strategy, performance marketing, and execution. You will define creative direction and ensure that the work produced delivers against that vision, from initial concept through final client-ready assets.

You will directly manage a Senior Editor/Designer, assign and prioritize work, review deliverables, provide actionable art direction, and maintain a consistently high creative standard. Because the team works extensively with both traditional production and AI-generated creative (AIGC), you must have enough hands-on AI fluency to confidently direct generative work, evaluate output quality, identify artifacts or brand inconsistencies, and determine when AI or traditional production is the better approach.

You will collaborate closely with Client Partners and Media Strategists to translate performance insights into high-quality, scalable creative across Meta, TikTok, and YouTube.

Qualifications

• 5–8+ years of experience in Art Direction, Visual Design, or Performance Creative within an agency or brand environment.
• Experience managing, mentoring, or formally directing at least one creative professional, such as a designer, editor, or motion artist.
• Strong portfolio demonstrating concept development and visual direction across paid and digital channels.
• Proven ability to translate strategy and performance insights into compelling, executable creative concepts.
• Experience with social-first and performance-driven creative across Meta, TikTok, and YouTube.
• Working fluency with AI creative tools such as Gemini/Nano Banana, Sora, Veo 3, Higgsfield, Seedance 2.0, or similar platforms.
• Ability to evaluate and provide structured creative direction across video, motion, static, and AI-generated content.
• Proficiency in Figma and Adobe Creative Suite.
• Ability to manage multiple clients, campaigns, and priorities simultaneously.
• Strong collaboration skills across creative, strategy, account, and media teams.

Requirements

• Background in performance marketing or direct-response creative.
• Familiarity with UGC, creator-led, and platform-native advertising.
• Working knowledge of After Effects and/or Premiere sufficient to effectively review post-production work.
• Experience creating scalable creative systems, templates, or briefing frameworks.
• Experience working with offshore teams or external creative partners.
• Understanding of creative testing frameworks and iterative production workflows.
• Experience establishing quality standards for AI-generated creative.

Benefits

• Own creative direction across a diverse portfolio of performance-driven campaigns.
• Work at the intersection of creative strategy, performance marketing, and generative AI.
• Direct both traditional and AI-powered creative production.
• Influence creative systems, workflows, and quality standards.
• Collaborate closely with experienced creative, strategy, account, and media professionals.
• Help shape how AI is integrated into modern performance creative production.

Company Description

This is a fully remote (telecommute) position.