[Hiring] Art Director @We Are Rosie

Role Description

We're casting a senior freelance art director to bring a new product launch to life across shopper, social, and digital shelf. The creative strategy is already complete and it's strong. What's needed now is someone to translate it into a visual system that holds up everywhere the product shows up, from the retail shelf to a TikTok feed.

• Build the campaign key visual and toolkit.
• Art direct the photography.
• Storyboard video.
• Concept social-first.
• Write short-form copy.
• Provide oversight.

How the engagement works: The work is phased, heavier during concepting and the shoot and lighter through the oversight stretch. The process includes an internal tissue session followed by two rounds of stakeholder review before final.

Qualifications

• Senior-level art direction experience in CPG, with food and beverage strongly preferred.
• Demonstrated shopper and retail media work. Key visuals, design toolkits, retailer banner specs, and digital shelf.
• Social-first concepting as a core skill, not an adaptation of broadcast or print thinking.
• Experience art directing product and lifestyle photography for a studio shoot.
• Ability to concept fresh ideas while working inside established brand guidelines.
• Hands-on execution. You'll set direction and review versioning, and you'll build a good deal of the work yourself.
• Portfolio required, including at least one example of a key visual and toolkit so we can see how you build a system.

Requirements

• Experience launching a new product or platform, not only sustaining an existing one.
• Copywriting range for short-form shopper and social lines, also welcome preferred Copywriter partner to support with development of key lines.
• Genuine enthusiasm for food and the category. The strongest work in this space tends to come from people who actually care about it.

Benefits

• Rate: $65/hour
• Commitment: Approximately 88 hours, phased across September and October
• Location: Remote, with potential on-site presence Philadelphia
• Start: Early September