Role Description
We're looking for an Art Director who's hungry to own the visual identity of one of the fastest-growing brands in the US collegiate space. You'll be the creative authority on what Fresh Prints looks like β from brand campaigns to pitch decks to product launches β and you'll work directly with our Creative Director to make sure every asset tells a consistent, compelling story.
This role isn't for someone who executes on what they're told. It's for someone with a real point of view, the visual chops to back it up, and great taste.
What You'll Own
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Brand Identity & System
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Lead the development and stewardship of the Fresh Prints brand system - color, typography, photography direction, iconography, and visual language
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Ensure every asset, from a paid ad to a sales deck, is undeniably Fresh Prints
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Build and maintain brand guidelines our team actually uses
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Partner with the Creative Director to evolve the brand system as Fresh Prints grows
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Creative Production
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Lead art direction on brand campaigns, product launches, and marketing collateral
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Art direct and brief photographers, videographers, and freelance designers
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Produce high-quality assets fast β from quick social graphics to polished campaigns
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Maintain a quality bar that makes everything feel crafted, not thrown together
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Creative Standards & Collaboration
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Set and uphold the visual bar for everything that leaves the Creative team
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Give specific, actionable creative feedback that improves the work without demoralizing the people making it
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Collaborate closely with our Creative Director, Brand, and Marketing teams to ensure visual work serves the business
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Represent the brand visually in cross-functional projects
Qualifications
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You have a strong opinion about what looks good and you can defend it clearly without being precious about it
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You have strong design fundamentals. You understand type, hierarchy, color, and layout at a level beyond personal taste
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You understand, respect, and love the customers β you know that your job is to design for them, not design in general
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You think in systems, not just one-offs. Beautiful individual assets that don't cohere into a brand aren't good enough
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You give feedback that makes people's work better, not just your vision real
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You're fast. You know the difference between "good enough to move" and "not good enough," and you move accordingly
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You've actually been responsible for a brand's visual identity before, not just individual executions inside one
Requirements
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4 to 6 years of design or art direction experience, including meaningful time spent in-house at a brand (not only at agencies)
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Experience owning a corporate or consumer brand identity end-to-end
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Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign)
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Figma fluency for collaborative design and handoff
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Strong typography, layout, and photography direction instincts
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A portfolio that demonstrates both conceptual range and executional consistency
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Experience briefing and directing external creative vendors and freelancers
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Comfort working directly with senior leadership on high-stakes work
Benefits
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Competitive salary, depending on experience
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2-month paid Sabbatical to eligible employees
Job Location
Work From Home / Remote
Working Hours
4:00 AM - 12:00 PM EST (US Timings), Monday to Friday