Role Description
Weβre looking for a GenAI-native Art Director to help lead the next generation of performance/direct response marketing at our client. This is a hands-on creative role at the intersection of world-class craft and emerging technology. Generative AI is central to how work gets made on this team. It is the medium we work in every day, across every project, rather than a capability we are beginning to explore.
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Originate campaign ideas for digital B2B performance/direct response advertising reaching small and mid-size business audiences.
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Bring ideas to life visually inside various generative pipelines, including Weavy, our node-based creative pipeline.
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Partner closely with designers and motion designers, directing their work and holding the creative standard through to delivery.
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Help shape how our external agency partners work with AI.
Responsibilities
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The concept: Originate campaign ideas for ongoing digital advertising that are genuinely original and built to perform.
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The art direction: Define the visual approach for your ideas and hold the creative standard from first concept through to the delivered asset.
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The image generation: Personally produce the imagery for your concepts inside generative pipelines.
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The pipeline: Design and document repeatable GenAI workflows that other art directors and our agency partners can pick up and run.
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Art direction through handoff: Brief, direct, and review the designers and motion designers who build the production-ready assets.
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Brand integrity in generative output: Hold the line on brand systems, product accuracy, and image quality in AI-generated work.
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Agency partnership: Give clear, specific creative guidance to our external agency partners.
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What's next: Evaluate emerging models and tools as they ship and fold the ones that earn their place into how the team works.
Qualifications
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5 to 8 years of professional experience as an Art Director at a digital advertising agency.
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Generative AI craft, hands-on, current, and at production scale.
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Demonstrated, current, hands-on generative AI practice as your primary method of producing professional, client-facing, shipped creative.
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Working fluency across a modern generative stack, including image generation and editing, model chaining, and workflow-based pipelines.
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Proven ability to use these workflows to scale creative output.
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A track record of concept-driven campaigns that were both distinctive and effective.
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Art direction judgment across design fundamentals, including typography, composition, color, and image-making.
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Bachelor's degree in Advertising Art Direction, Design, or equivalent professional experience.
Benefits
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Individual compensation is determined by skills, qualifications, experience, and location.
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Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated.
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Full-time roles are eligible for Medical, Dental, Vision, Commuter, and 401K benefits with company matching.