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Data Analysis
Senior Data Analyst - Strategic Marketing
@Deel
[Hiring] Senior Data Analyst - Strategic Marketing @Deel
Apr 02, 2025 - Deel is hiring a remote Senior Data Analyst - Strategic Marketing. 💸 Salary: unspecified. 📍Location: EMEA.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
Deel has grown from a contractor management product to a full-fledged HR platform in just five years, serving tens of thousands of global customers. As Deel continues its rapid global expansion, we are strengthening our localized go-to-market strategies by enhancing our marketing capabilities.
- Partner closely with marketing leadership, including Marketing Heads and Marketing Directors, to drive data-driven marketing strategy.
- Optimize budget allocation and set top-level marketing targets.
- Take a holistic approach to marketing performance, leveraging cross-channel insights.
- Influence how Deel balances marketing and sales efforts, driving efficiency and maximizing impact across all marketing channels.
Key Responsibilities
- Partner with Marketing Leadership as a strategic thought partner, guiding budget allocation and cross-channel marketing investments.
- Collaborate with GTM Data team members, including Marketing Analysts, Analytics Engineers, Digital Analytics Managers, as well as Sales Operations and Marketing Operations teams.
- Develop intuitive and actionable dashboards in Looker, providing a holistic view of marketing performance and enabling data-driven decision-making.
- Design and track top-level marketing KPIs, ensuring alignment with business objectives and optimizing marketing and sales team balance.
- Own and refine marketing measurement frameworks, including Marketing Mix Analysis, to identify the most efficient channel and regional investment strategies.
- Lead target-setting processes, ensuring marketing teams have clear, data-backed goals that drive efficiency and growth.
- Conduct structured experiments to optimize marketing spend, improve cross-channel attribution, and inform strategic planning.
- Generate insights and recommendations for marketing leadership to guide budget planning, headcount allocation, and performance measurement across teams.
Qualifications
- Bachelor’s degree in Computer Science, Math, Statistics, Economics, or a related field.
- Deeply curious with a love for understanding how the world works and a strong sense for business and strategy.
- Highly proficient in SQL and experience with self-service BI tools like Looker.
- 3+ years of experience in marketing or growth analytics, supporting marketing leadership (CMO, Marketing Directors) in strategic decision-making.
- Experience with holistic marketing measurement frameworks, such as Marketing Mix Modeling, experiment design, and top-down/bottom-up forecasting.
- Strong experience in marketing budget allocation, target setting, and cross-channel investment optimization.
- Excellent communication and storytelling skills; ability to translate complex data into clear, actionable insights for senior stakeholders.
- Experience working in fast-paced, high-growth environments, with the ability to influence executive decision-making.
Requirements
- Experience with tools like Snowflake, Salesforce, HubSpot, and dbt.
- Familiarity with Python and other data science tools.
- Hands-on experience with ETL tools (e.g., Fivetran, Funnel).
- Prior experience working in a fast-growing B2B SaaS company.
Benefits
- Provided computer equipment tailored to your role.
- Stock grant opportunities dependent on your role, employment status, and location.
- Additional perks and benefits based on your employment status and country.
- The flexibility of remote work, including WeWork access where available.
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| 📍 | Be aware of the location restriction for this remote position: EMEA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Data Analysis
Data Analysis
|
Salary
💸
unspecified
|
Remote
Location
EMEA
|
|
Job Type
full-time
|
Posted
Apr 02, 2025
|
️
| 📍 | Be aware of the location restriction for this remote position: EMEA |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
