[Hiring] Senior Analyst Web Analytics @TekWissen

Role Description

In this role, you will partner with channel owners, strategists, and technologists to improve the digital experience and better connect prospective patients to the world-class care at Client. This role offers a unique opportunity to "lead from the front" - surfacing insights that will help drive our marketing forward, while also serving as a thought-partner as we build strategies for the future.

Reporting to the Senior Director of Marketing Measurement, Analytics, and Insights, you will:

• Serve as a thought-partner for Analytics, Digital Experience, and Product teams; conducting analyses, building reports, uncovering insights, and recommending improvements.
• Monitor the health of web performance indicators such as traffic volumes, audience composition, and conversion rates.
• Deliver content insights that drive understanding and improvement in how our teams write.
• Assist with ad hoc Web Analytics requests from across Marketing & Communication.
• Help to manage the integrity of our Web Analytics data by ensuring proper taxonomy and tracking practices are upheld across Marketing and Communication.
• Champion a hybrid "Service/Self-Service" analytics model within M&C - educating stakeholders as you collaborate on data projects.

In this role, you will also:

• Partner with stakeholders to answer key business questions – analyzing data, uncovering meaningful insights, presenting findings, recommending improvements, and enabling data-driven decision-making for our stakeholders.
• Support critical reporting workstreams for organization-level and executive-level reporting, particularly related to Marketing's impact on institutional demand.
• Assist with the creation and ongoing management of data tables for use in various data applications.
• Monitor and report on performance for various aspects of our Marketing & Communication ecosystem; using data visualization, decks, and other forms of communication.
• Conduct focused analyses to answer business questions, joining and transforming disparate data to establish clear takeaways.
• Work with Analytics, IT, and Marketing stakeholders to help build, optimize, scale, and manage our Business Intelligence ecosystem.
• Collaborate with internal stakeholders and agency/vendor partners, ensuring your expertise and our collective Marketing Analytics perspective shines through.
• Manage workspaces, data refresh, dataflow creation, and the ongoing improvement of our data processing efficiency; including automation, where possible.
• Help to improve the taxonomy, process, and technical infrastructure that supports our data work across the organization.

Qualifications

• Three (3) or more years' experience working in a marketing analytics role.
• Experience with Google Analytics, Adobe Analytics, Heap, and/or similar tools is required.
• A strong, practical understanding of Web Analytics technology.
• Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
• An ability to instill confidence and drive influence through presentations and live collaboration.
• An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done.
• A grasp of how various Paid, Earned, and Owned marketing channels work.
• An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations.
• Familiarity with Google Tag Manager and basic web technology concepts.

Requirements

• Three or more years' experience working in a Marketing Analytics role.
• Working knowledge of common marketing data types, including web/mobile analytics (e.g., Google Analytics, Heap), advertising analytics (Google Marketing Platform, Meta, The Trade Desk, etc.), and phone tracking (e.g., Invoca).
• Experience with SQL and various downstream data applications (business intelligence, et al.). Experience with Microsoft PowerBI, Databricks, and/or dbt is a plus.
• The ability to understand the context of data and how it can inform business analysis.
• Confidence in verbal and written communication, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner.
• An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done.

Required Education

• High School Diploma.