[Hiring] Principal Analyst, Sports Analytics @BetMGM

Role Description

We are looking for an exceptional analytical leader to join our Sports Analytics team as a Principal Sports Analyst. As the most senior individual contributor on the team, the Principal Analyst will set the strategic direction for Sports Analytics, serve as the definitive organizational authority on sports wagering data, and drive enterprise-wide analytical frameworks that shape commercial, product, and trading strategy. This role is responsible for transforming analytics from a reporting function into a true strategic differentiator for BetMGM's Sports vertical.

The ideal candidate is a visionary analytical leader who combines deep technical mastery — including machine learning, predictive modelling, and advanced experimentation — with the executive presence and communication skills to influence at the highest levels of the organisation. They will champion a culture of data-driven decision making, mentor and develop the broader analytics community, and ensure that every insight generated drives measurable business value.

This is a highly cross-functional role requiring deep partnership with trading, product, operations, finance, and compliance teams. The Principal Analyst will originate new analytical opportunities, manage a portfolio of high-impact workstreams, and maintain trusted-adviser relationships with executive stakeholders across the business.

• Develop and own the analytics strategy for Sports, ensuring full alignment with BetMGM's corporate strategy and business goals, and driving all analytics workstreams to focus on business value rather than reporting.
• Define and govern the methodological standard for the Sports Analytics team, establishing best practices for advanced modelling, statistical experimentation, measurement frameworks, and analytical quality that scale across the broader Data team.
• Lead the design and delivery of the team's most complex and high-impact analytical models, including next-generation propensity and predictive models, advanced segmentation frameworks, and sophisticated bonus and promotional evaluation models that quantify margin and ROI performance.
• Innovate with leading-edge analytical techniques — including machine learning, Bayesian inference, causal modelling, survival analysis, and real-time streaming analytics — and oversee the development of new analytical tools and frameworks that extend the team's capability.
• Serve as the definitive organizational authority on sports wagering data structures, market logic, and bet type classification, providing expert guidance that engineering, trading, compliance, and product teams rely on for critical decisions.
• Drive enterprise-wide data quality initiatives in close partnership with data engineering and architecture teams, leading workstreams on cataloguing, metadata, lineage tracking, and scalable ETL/ELT optimisation across the sports and wagering data estate.
• Scale insights holistically across the organisation — ensuring that analytical outputs are not siloed but operationalised across trading, product, finance, operations, and compliance — and actively drive changes across teams and technology based on recommendations.
• Establish and champion the company-wide approach to statistical experimentation and impact measurement, advocating for advanced causal modelling and econometrics, and developing advanced impact models to quantify the ROI of business initiatives.
• Lead the analysis of strategic commercial priorities including high-value player economics, revenue concentration, VIP retention sensitivity, and the incremental impact of promotional mechanics and pricing changes.
• Originate new analytical opportunities beyond the scope of existing projects, managing a portfolio of workstreams with full executive stakeholder accountability — from statement of work through to post-delivery relationship management.
• Present findings and strategic recommendations to SLT and executive audiences with strong presence and authority, translating the most complex quantitative work into compelling commercial narratives that drive organisational decisions.
• Act as the senior analytical adviser to commercial, product, trading, and finance leadership, proactively shaping how data informs strategic decisions and advocating for analytics-led change at the highest levels.
• Lead and develop analysts across seniority levels, shaping the direction of the analytics team, mentoring on advanced techniques, and driving transformational impact on the Data Analytics community.
• Take a portfolio approach to ongoing work across the Sports domain, maintaining trusted-adviser relationships with executive stakeholders post-project completion and identifying future opportunities.
• Lead change management initiatives within the data department, overseeing the adoption of new tools, methodologies, and processes, and ensuring continuous improvement and adaptability across the analytics function.
• Build and scale automation solutions and self-serve analytical capabilities that drive team efficiency and democratise data access across the organisation.

Qualifications

• 8+ years of commercial experience in analytics, data science, or business intelligence, with a demonstrable track record of leading enterprise-scale, cross-functional analytical programmes independently and with executive accountability.
• Mastery of SQL, Python (or R), and data visualisation tools, with extensive experience building, deploying, and operationalising production-quality analytical models at scale.
• Proven track record of developing and executing analytics strategy aligned to business goals, actively shaping the strategic direction of an analytics function and influencing organisational decision-making at the executive level.
• Demonstrated ability to lead and deliver a portfolio of complex, high-impact projects simultaneously, managing timelines, stakeholder relationships, and scope across multiple workstreams with minimal oversight.
• Expert statistical foundation, including experimental design (A/B and multivariate), causal inference methods (difference-in-differences, propensity score matching), regression modelling, clustering, forecasting, and econometrics.
• Proven experience designing and deploying advanced segmentation, propensity, predictive, and causal models in a commercial environment, with a track record of these models driving measurable business impact.
• Demonstrated ability to operate as the most senior individual contributor in an analytics function — setting the analytical agenda, defining best practices, influencing at the executive level, and driving enterprise-wide decisions through insight.
• Exceptional communication skills with strong executive presence, including the ability to present complex quantitative work with clarity and authority to SLT audiences and to lead senior leader discussions without support.
• Deep expertise in advanced modelling techniques including machine learning (supervised and unsupervised), Bayesian inference, survival analysis, and reinforcement learning applied to customer or wagering data.
• Broad and deep knowledge of major professional sports leagues, betting markets, US sports wagering regulations, and the competitive iGaming landscape, with a track record of translating this expertise into commercial advantage.
• Demonstrated experience mentoring and developing analysts across multiple seniority levels, shaping team capability, and driving transformational impact on the broader Data Analytics community without a formal management remit.
• Strong working knowledge of cloud-based data platforms (Snowflake, DBT) and experience leading data quality, governance, and pipeline optimisation initiatives in partnership with data engineering teams.
• Prior experience in a regulated sports betting or iGaming environment is preferred.
• Business standard use of the English language.

Requirements

• Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship.
• This role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.

Benefits

• Medical, Dental, Vision, Life, and Disability Insurance.
• 401(k) with company match.
• Pre-tax spending accounts including health care FSA and commuter savings.
• Flexible paid time off.
• Professional development reimbursement and ongoing skills training opportunities.
• Employee resource groups.
• Swag, ticket giveaways, and more!

Company Description

BetMGM is revolutionizing sports betting and online gaming in the United States and Canada. We are a partnership between two powerhouse organizations—MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Casino, BetMGM Sportsbook, Borgata Online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.