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Data Analysis
Marketing Data & Tracking Manager
@Winona
[Hiring] Marketing Data & Tracking Manager @Winona
Apr 07, 2025 - Winona is hiring a remote Marketing Data & Tracking Manager. đź’¸ Salary: unspecified. đź“ŤLocation: Canada.
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.
Role Description
This role will own and manage customer data platform (CDP), tracking infrastructure, and marketing analytics tooling. You’ll ensure accurate, privacy-compliant data collection across platforms and work cross-functionally with marketing, product, engineering, and data teams to support growth, measurement, and reporting needs.
- Own and expand the tracking lexicon/event schema across all platforms (web, backend, marketing tools, etc.)
- Ensure accurate data collection and attribution across tools like Segment, GTM, Google Analytics, and Ad platforms
- Manage integrations between the CDP (Segment) and marketing/destination tools (Meta Ads, Google Ads, etc.)
- Oversee tracking compliance including cookie management, consent banners, and data privacy best practices
- Collaborate with product and engineering to implement new tracking events and user-level data
- Generate self-serve reports and dashboards in Mixpanel, and support growth/marketing analytics
- Query and maintain reporting pipelines from Snowflake and other data warehouse sources
- Set up and optimize experiments using platforms like Optimizely
- Support performance marketing team with attribution modeling and insights
Qualifications
- 3–5+ years in a data-focused role, ideally with exposure to marketing tech, growth, or analytics engineering
- Hands-on experience with the following tools: Segment (or similar CDPs), Snowflake (or comparable data warehouses), Facebook Ads Manager + Google Ads, Google Tag Manager, Google Analytics (GA4), Mixpanel, Optimizely
- Strong SQL skills and comfort querying large datasets
- Working knowledge of cookie behavior, consent management, and compliance (GDPR/CCPA)
- Experience managing event tracking implementation end-to-end, from planning to QA
- Excellent attention to detail, documentation, and cross-team communication
Requirements
- Familiarity with tools like RudderStack, BigQuery, dbt, or Amplitude
- Experience supporting DTC, subscription, or telehealth businesses
- Exposure to reverse ETL tools like Hightouch or Census
Benefits
- Flexible hours
- Work wherever you choose
- Fun and casual work environment
- Employee engagement activities and virtual gatherings
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| đź“Ť | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
Back to Remote jobs >
Data Analysis
Data Analysis
|
Salary
đź’¸
unspecified
|
Remote
Location
Canada
|
|
Job Type
full-time
|
Posted
Apr 07, 2025
|
️
| đź“Ť | Be aware of the location restriction for this remote position: Canada |
| ‼ | Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more. |
