[Hiring] Freelance Senior Analyst @We Are Social

Role Description

We Are Social is looking for a Senior Analyst, who is a data storyteller responsible for bridging the gap between raw data and creative narrative. You don't just find facts; you identify the "why" behind cultural shifts. You leverage analytics to inform campaign strategies, identify emerging opportunities, and guide clients in making data-backed decisions. You should be passionate about social media and excel at translating data into actionable insights.

What You’ll Do

• Develop and implement measurement frameworks for social media campaigns, defining KPIs and success metrics.
• Demonstrate a clear understanding between an observation or fact and an insight.
• Monitor and analyze social media performance, using data to identify trends, patterns, and areas for optimization.
• Build structured, "client-ready" presentations that detail the analysis, decision-making process, and outcomes leading to high-level strategic recommendations.
• Stay up-to-date on social media trends, algorithms, and best practices.
• Identify emerging trends from diverse creative angles and speak fluently about broad social shifts in real-time.
• Speak about broad social media and cultural trends in an off-the-cuff conversation.
• Actively mentor and improve the technical and analytical capabilities of junior analysts over time, fostering a culture of excellence.
• Interpret complex data sets to inform business decisions.
• Identify patterns and trends, and generate actionable insights to optimize marketing and advertising strategies.
• Act as the respected first point of contact for the I&M department, building trust through reliable delivery and inspiring communication.
• Collaborate deeply with Strategy teams to develop research plans that uncover target audience behaviors and untapped category opportunities.
• Create detailed reports and visualizations that communicate key findings to stakeholders.
• Consistently leverage AI within Google Workspace and use NotebookLM to analyze comprehensive research data, pinpointing strategic opportunities within social listening reports.
• Proactively propose new ways to infuse AI-driven insights into the R&I process and assist in the development of bespoke AI persona agents for audience testing.

Qualifications

• 4+ years of experience in social media analytics or a similar role.
• Bachelor's degree in Marketing, Communications, Statistics, or a related field.
• Strong proficiency in social media analytics tools (e.g., Brandwatch, Sprinklr, Hootsuite, Google Analytics).
• Expertise in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
• Strong communication and presentation skills with the ability to explain technical concepts to non-technical audiences.
• A strong command of data analytics and content performance metrics.
• Fluent in English and Portuguese.
• Effective communication and collaboration skills.

Benefits

• We like to laugh, we live for celeb gossip and we’re great on AUX.
• Our passport program lets you explore and work from one of our 18 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more.
• We know how to celebrate our wins. And our losses (it’s how we learn).
• From carbon offsets to community kitchens, we’re passionate about making a difference.
• Great snacks (Shoutout to Sheila who keeps the kitchen stocked).