[Hiring] Data Expert @Creatr

Role Description

We are restructuring our marketing department to build a team of specialist experts, each owning a critical function that directly drives revenue. The Data Expert is one of the most strategically important roles in this new structure.

You will be the eyes of the entire marketing operation. Every dollar we spend on traffic - whether through Meta ads, affiliate partnerships, CPC/CPL deals, or private traffic arrangements - flows through tracking links. You will own every single tracking link in the business. You will know, at any given moment, what is working, what is not, what needs to be scaled, and what needs to be killed. You will be the person who ensures we never miss an opportunity and never waste money on underperforming traffic.

This is not a passive reporting role. You are expected to be proactive, vocal, and direct.

What You Will Own

• Tracking Link Mastery
  • Own and maintain every tracking link across the entire business - all traffic sources, all 15 creator accounts, all partner arrangements.
  • Understand exactly what each traffic source does: cost structure (rev share, CPC, CPL, lump sum), volume, quality, and conversion profile.
  • Know how every creator account converts on every traffic source - which creators perform best with which traffic partners, and why.
  • Monitor tracking link health daily: catch broken links, attribution issues, or discrepancies before they cost us money.
• Performance Analysis & Optimisation
  • Analyse traffic performance data daily across all sources: Meta ads, affiliate traffic (CreatrCash), CPC/CPL deals, and private traffic partnerships.
  • Identify winning combinations (traffic source + creator account) and recommend scaling actions to the relevant team members.
  • Identify underperforming or loss-making campaigns and flag them for immediate action - recommend pausing, adjusting, or killing.
  • Track ROI and profitability at the traffic source level, creator level, and partner level.
  • Monitor key metrics: revenue per subscriber, spender ratio, click-to-subscriber ratio, cost per acquisition, lifetime value, and ROAS.
• Cross-Team Communication & Action
  • Collaborate daily with the Relationship Manager: provide data-driven insights on CPC/CPL partner performance, flag partners who need attention, recommend which partners to push harder or scale back.
  • Collaborate with the Affiliate Manager (Mark): share affiliate performance data, identify top-performing and underperforming affiliates, support decision-making on commission adjustments.
  • Collaborate with the Content Manager (Emman): provide insights on which content types and styles drive the highest conversion rates across different traffic sources.
  • Stay in tune with changes made by other team members on the traffic side and factor those changes into your analysis.
• Reporting & Data Infrastructure
  • Build and maintain reporting systems that give Oliver and the team clear visibility into what is working and what is not.
  • Produce daily and weekly performance reports with clear, actionable recommendations - not just data dumps.
  • Build attribution models to understand which traffic sources truly drive revenue (not just clicks).
  • Continuously improve data accuracy, reporting speed, and the quality of insights delivered to the team.

Experience & Skills

• Minimum 5 years of experience in data analysis, marketing analytics, or a similar role.
• Proven track record of using data to drive marketing decisions and optimise spend.
• Expert-level spreadsheet skills (Google Sheets and/or Excel) - you should be able to build complex reporting models from scratch.
• Experience working with tracking links, UTM parameters, and affiliate/performance marketing data.
• Experience with API-driven data platforms (not as a developer, but as a power user who understands how data flows).
• Strong understanding of paid traffic metrics: CPA, CPC, CPL, ROAS, LTV, revenue per subscriber, spender ratios.
• Experience in the creator economy, adult content, affiliate marketing, or performance marketing is a strong advantage but not required.

Tools & Platforms You Must Be Proficient In

• Google Sheets / Excel: This is your primary workspace. You must be highly skilled in spreadsheets - advanced formulas, pivot tables, conditional formatting, data validation, and building clean, readable reports.
• OnlyFans API / onlyfansapi.com: Our tracking and analytics infrastructure connects to OnlyFans via API. You will pull data from this system daily and must understand how it works.
• Meta Ads Manager: You do not manage the ads, but you must be able to read and analyse Meta advertising data - campaign performance, ROAS, cost metrics, audience insights.
• Google Analytics: Understanding of web analytics fundamentals, traffic attribution, and conversion tracking.
• CRM / Internal Dashboards: We are building more interactive software tools - you must be adaptable and quick to learn new platforms as they are introduced.
• Telegram & Discord: Day-to-day team communication. You must be responsive and active during working hours.

Personality & Working Style

• Analytical and direct: You let the data do the talking. You present facts clearly and don’t sugarcoat bad news.
• Not afraid to challenge: You will push back on decisions that the data does not support.
• Proactive, not passive: You don’t wait to be asked for a report. You see a problem, you raise it.
• Clear communicator: You articulate your findings in plain language. No jargon walls.
• Highly intelligent: You connect dots that others miss. You interpret numbers, find patterns, and translate them into business decisions.
• High sense of urgency: You treat every dollar of marketing spend as if it were your own money.

What Success Looks Like in 90 Days

• Days 1-14 - Immersion: You have mapped every tracking link in the business.
• Days 15-30 - Foundation: You are producing daily performance summaries and weekly deep-dive reports.
• Days 31-60 - Impact: Your recommendations are being acted on and showing measurable results.
• Days 61-90 - Ownership: You are the undisputed authority on traffic performance in the business.