[Hiring] Business Analyst @LanceSoft

Role Description

The Business Analytics role supports multiple customer groups and/or therapeutic areas and will be an expert in statistical methodologies for measuring marketing impact. This role requires:

• A broad understanding of the pharmaceutical industry.
• A deep familiarity with industry data sources.
• Using sophisticated analytics for projects including:
  • Marketing mix modeling
  • ROI analyses on all relevant marketing programs/customer channels and promotional spends
  • Customer profiling and segmentation
  • Predictive modeling
• Conducting and interpreting advanced analytics to support decision making on promotional strategies and effectiveness.
• Supporting brand planning, field force evolution, non-personal digital/virtual activities, and serving as inputs to the forecasting process.

Qualifications

• Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies.
• OR Master's degree and five (5) years of experience with relevant data sources and analytical methodologies.
• Experience analyzing large, deidentified patient claims data sets strongly preferred.
• Experience in Metabolic therapeutic areas such as CardioRenal Metabolic (e.g. Chronic Kidney and Heart Failure) strongly preferred.
• Experience working within a large pharmaceutical manufacturer strongly preferred.
• Proficiency in the development, documentation, and communication of analytical plans.
• Proficiency in advanced analytical techniques including multivariate analytical and promotional responsiveness techniques.
• Experience in conducting digital analytics (non-personal marketing tactics such as email, banner, mobile, and alerts) or working in another analytical field with a demonstrated passion for digital technology.
• Experience in analyzing campaigns and performing in-campaign analytics to improve performance and working with Consumer marketing databases.
• Experience in understanding customer needs, incorporating in deliverables, and ensuring recommendations/results are implemented.
• Experience in coordinating insights from disparate functions and sources, e.g., marketing research, forecasts, etc., into a comprehensive and insightful analysis and/or recommendation.
• Proficiency in R/Python and/or SAS and other data extraction and analytical tools such as SQL.
• Experience with Excel and PowerPoint.
• Strong interpersonal abilities.
• Ability to manage multiple projects at the same time.
• Must be willing to work regular business hours aligned to the EST time zone.

Requirements

• Conducts advanced analytics in support of brand planning and promotional resource allocation.
• Liaises between Marketing and Sales in the development of business tactics and strategies.
• Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in-person and virtual/non-personal digital, telephone plans, etc.
• Works with internal customers to assure that responsible analytical results are communicated and used effectively.
• Builds and shares knowledge of analytical methodologies and high-quality vendors including third-party digital agencies with others in the department.
• Establishes work habits to support the therapeutic business function's evolving process and execution needs.