[Hiring] Public Relations Manager @Tourism Australia

Role Description

Tourism Australia is looking for a Public Relations Manager to help represent and market Australia. This role is fully remote, based in New York, and reports to the Regional Marketing and Communications Manager in Los Angeles. It requires a willingness and availability to travel internationally and domestically.

The role plays a critical part in telling captivating Australian stories to audiences in the USA and Canada.

• Develop, implement, and evaluate the public relations strategy and activity plan for the USA and Canada, aligned with regional marketing and communications priorities and Annual Operating Plan objectives.
• Lead an ongoing media relations program, including targeted media releases, story development, proactive pitching, and timely follow-up with priority media.
• Create clear, persuasive media materials and maintain the media database, systems, and resources needed to respond effectively to media opportunities.
• Manage and evaluate PR activity, media coverage, and market developments, providing regular reporting and recommendations to improve performance.
• Build strong relationships with Tourism Australia’s global and regional teams, State Tourism Organisations, Australian diplomatic posts, airline and trade partners, and other stakeholders.
• Identify integrated PR and promotional opportunities with consumer marketing, distribution, partnerships, and business events teams.
• Lead and develop the regional PR team, setting clear expectations and supporting strong performance and professional growth.
• Manage Public Relations / Earned Culture agencies, suppliers, budgets, procurement, and contracts in line with business needs and governance requirements.
• Contribute to regional strategy and communications planning, ensuring activity is delivered on strategy, on time, and within budget.

Qualifications

• Minimum five years’ demonstrated public relations experience, with a core focus on working with top tier media and high-profile talent.
• Tertiary qualifications in marketing, public relations, or communications.
• Knowledge of Australia and Australian tourism products and markets.
• Exceptional written and verbal English communication skills.
• Strong knowledge of PR strategy development, media relations, and measurement of PR activity against objectives.
• Established media and talent management networks.
• Experience managing budgets, suppliers, contracts, and commercial negotiations.
• Demonstrated people leadership experience.
• Strong project management capability.
• Ability to manage issues and adapt to changing market conditions.
• Creative and analytical thinking.
• Ability to work effectively across cultures and within a global matrix environment.

Benefits

• 401(k) plan with a 5% employer co-contribution model.
• 20 days of paid annual leave per year.
• Opportunity to receive up to three additional bonus paid leave days per year.
• 15 days of paid sick leave per year.
• Medical, dental, and vision insurance.
• Life insurance and long-term disability insurance.
• A Healthy Lifestyle Benefit, up to AUD $265 per year.