[Hiring] Public Relations AI Associate @University of the People

Role Description

The Public Relations AI Associate will lead the evolution of UoPeople's public relations function through the strategic application of AI. Working closely with the President, this role will design and deploy AI-powered tools, agents, and workflows that enhance media relations and content development.

The role will combine PR expertise with advanced AI capabilities to:

• Identify emerging stories, trends, media opportunities, journalists, influencers, and communication channels that can strengthen UoPeople's global visibility and reputation.
• Leverage AI to uncover broader conversations, social impact narratives, higher education trends, workforce developments, technology topics, and other strategically relevant opportunities.

Success in this role will be measured by:

• Media coverage and brand visibility.
• Building scalable AI-enabled communications systems that improve the effectiveness, reach, speed, and intelligence of the University's public relations efforts.

Key responsibilities include:

• Support UoPeople’s public relations and strategic communications initiatives using AI-powered tools to strengthen media engagement, content development, and global visibility.
• Conduct AI-enabled research to identify emerging stories, media opportunities, journalists, influencers, trends, and relevant conversations across higher education, technology, workforce development, and social impact.
• Assist in developing press releases, media pitches, articles, thought leadership content, executive communications, and compelling narratives aligned with UoPeople’s mission.
• Support media outreach, journalist identification, media monitoring, reputation management, and PR campaign performance tracking.
• Apply AI tools, prompt engineering, automation, and emerging technologies to improve research, content creation, communications workflows, audience engagement, and PR effectiveness.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, AI, Data Science, or a related field; students currently pursuing their degree and recent graduates are encouraged to apply.
• 0–2 years of experience in public relations, strategic communications, journalism, media relations, content development, or related fields; internship experience and academic projects are acceptable.
• Completed coursework, certifications, academic projects, or practical training in generative AI, prompt engineering, AI automation, AI agents, or emerging technologies.
• Demonstrated interest in AI-powered communications, media relations, storytelling, content strategy, and reputation management, with strong written and verbal English communication skills.
• Ability to apply AI knowledge through practical projects or assignments; experience in higher education, EdTech, nonprofit, technology, or mission-driven organizations is an advantage.

Requirements

• AI & Prompt Engineering: Familiarity with generative AI, prompt design, ChatGPT, Claude, Gemini, and AI-powered research and content creation tools.
• AI-Enabled Communications: Ability to use AI for content drafting, storytelling, media pitches, press releases, audience targeting, content optimization, and personalization.
• AI Research & Automation: Understanding of AI-powered workflows, automation, AI agents, media intelligence, trend analysis, social listening, and journalist discovery, gained through coursework or practical projects.
• PR & Media Relations: Understanding of media landscapes, journalist engagement, media outreach, reputation management, thought leadership, and strategic communications.
• Analytical & Creative Thinking: Ability to translate trends, data, and media insights into communication opportunities, measure campaign performance, explore emerging technologies, and continuously improve communications effectiveness.