[Hiring] National Strategic Communications Consultant @UN Women

Role Description

Within the framework of its Women’s Leadership and Decision-making (WLD) portfolio, UN Women seeks to engage a National Strategic Communications Consultant to provide technical expertise for the development of a Strategic Communications Framework to counter anti-gender narratives and strengthen positive narratives on gender equality, women’s rights and women’s leadership in Georgia.

• Conduct a desk review of relevant research, reports and communication materials, including UN Women’s recent Study on Anti-gender Discourse in Georgia.
• Participate in consultations with relevant stakeholders, including women’s organizations, to gather insights and agree on priority communication challenges, audiences and objectives.
• Identify and segment priority audiences and assess their perceptions, information needs and communication preferences.
• Develop strategic narratives, key messages and counter-messages on gender equality, along with recommended communication approaches, messengers and channels.
• Identify key communication risks and potential backlash associated with the proposed narratives and messages and develop appropriate mitigation measures.
• Test the proposed narratives and messages with selected audiences to assess their clarity, relevance, credibility and resonance.
• Develop a Strategic Communications Framework consolidating key findings and providing practical guidance on priority audiences, strategic narratives and messages, communication approaches, messengers and channels, and risks and mitigation measures.
• Develop campaign concept translating the tested narratives and messages into practical communication initiatives.
• Present the draft Strategic Communications Framework and campaign concept to UN Women and the Task Force on Women’s Leadership for validation.

Qualifications

• Advanced university degree (master’s degree or equivalent) in Communications, Strategic Communications, Media Studies, Public Relations, Marketing or a related field.
• A bachelor’s degree in combination with two additional years of qualifying experience may be accepted in lieu of the master’s degree.
• At least five years with a master’s degree (seven years with a bachelor’s degree) of relevant professional experience in strategic communications, public communication, advocacy, media, campaign development, or related fields.
• Demonstrated experience in developing communication strategies, narratives, key messages and/or communication campaigns.
• Experience working on gender equality, women’s rights, human rights, civil society or related social issues will be considered a strong asset.
• Experience working with civil society organizations, media, development partners and/or international organizations will be considered an asset.
• Fluency in English and Georgian is required.

Requirements

• Excellent analytical and research skills.
• Strong understanding of and commitment to gender equality and women's empowerment.
• Excellent writing skills.
• Excellent organizational skills.
• Strong Partnership Building Skills.

Benefits

• This is a home-based consultancy; no travel will be necessary.