[Hiring] Sr. Strategist, Account Development @GEICO

Role Description

GEICO seeks a highly motivated and experienced Sr. Strategist, Account Development (Personal Lines) to join our Independent Agent Sales team. The successful candidate will report to the Director, Agency Sales Engagement Strategy and will be responsible for:

• Strategic planning, campaign design, content development, and virtual experiences to boost agent engagement.
• Driving profitable growth and improving BD and AOM efficiency and efficacy.
• Having a direct impact on GEICO’s market share across its entire network of independent agent partners, specifically agents without a dedicated sales resource.

Responsibilities include:

• Liaising with Personal Lines product, sales, and platform leadership to identify opportunities to boost production and profitability.
• Planning, building, deploying, measuring, and iterating on campaigns that drive product awareness and earlier and more profitable personal lines growth for all three agency deployments using scalable broad reach/virtual experiences.
• Owning account development (growth/profitability) for 60% of agents that don’t have a dedicated Personal Lines sales rep.
• Designing and managing processes and off-the-shelf programming that leverage broad reach campaign learnings to advance phone and field account development.
• Supporting Sales Enablement org as product/sales SMEs; owning, updating, and managing agent-facing tools and content — slide decks, job aids, videos, collateral, webinars, sales call in-a-box, email/campaign templates.
• Identifying and elevating opportunities to continuously improve results and strengthen agent experience.

Qualifications

• 7+ years of experience as a marketing, communications, or sales strategist.
• Bachelor's degree in business, marketing, communications, or a related field.
• Proven track record of successfully developing and translating sales strategy into results.
• Attention to detail and ability to adapt to ongoing change.
• Executive communication skills (writing, influencing, persuading, presenting) and a strong ability to collaborate and build relationships with internal stakeholders.
• Ability to use a variety of data to identify opportunities, design tests, determine impact, and iterate approach.

Requirements

• 5+ years of experience in P&C insurance with a focus on personal lines (preferred).

Benefits

• Competitive pay, benefits, and flexibility to support your well-being and future.
• Personalized development programs, mentorship, and certification assistance.
• Inclusive and collaborative culture rooted in shared success.