[Hiring] Senior Vice President, Growth & Commercialization @Underscore Marketing

Role Description

The SVP, Growth & Commercialization is accountable for Underscore’s market-facing growth engine. This leader owns agency positioning, marketing, business development, pipeline generation, new client acquisition, and the commercialization of new products, services, and capabilities.

The role does not own Innovation governance or Product development. Instead, the SVP works as the commercial counterpart to the SVP, Innovation, Product & Technology:

• Growth brings market trends, prospect feedback, competitive intelligence, and client demand signals into the innovation funnel.
• Product brings selected products and capabilities into commercialization for packaging, positioning, enablement, launch, adoption, and revenue realization.

The role also partners closely with:

• Client Services, which retains and grows existing accounts.
• Strategic Solutions, which delivers client solutions and consulting.
• Strategic Operations, which operationalizes new offerings.

The primary mission of this role is to answer five critical questions:

• Where should Underscore compete and grow?
• How should Underscore continue to position and differentiate itself as market changes occur?
• How do we continue to generate qualified demand and win new clients?
• How do new products and capabilities in development become market-ready offerings?
• How do we drive adoption, utilization, revenue, and commercial learning after launch of new products and services?

Qualifications

• 15+ years of progressive leadership experience in growth, marketing, business development, commercialization, or related commercial functions.
• Demonstrated ownership of marketing and new-business outcomes.
• Experience commercializing new products, services, capabilities, or technology-enabled solutions.
• Direct experience in media, healthcare marketing, life sciences, biopharma, medical device, or a closely related environment.
• Experience building pipeline governance, commercial priorities, and measurable growth plans.
• Cross-functional leadership across product, strategy, operations, finance, delivery, and client teams.
• Agency leadership and/or consulting experience.
• Healthcare or biopharma product launch experience.
• Commercialization of data, analytics, AI, or technology-enabled offerings.
• Strategic partnerships and ecosystem development.
• Experience in a high-growth or transformation environment.

Requirements

• Strategic and commercially minded.
• Market-oriented and customer curious.
• Entrepreneurial and resourceful.
• Highly collaborative and low-ego.
• Operationally disciplined.
• Direct, persuasive executive communicator.
• Comfortable building systems from ambiguity.
• Accountable for measurable results.

Benefits

• Dynamic environment where your ideas matter.
• Support for personal growth.
• Opportunity to elevate brands in a competitive healthcare landscape.

Company Description

Underscore is a specialized commercialization partner helping biopharma organizations apply strategic media and professional services to activate healthcare professionals and patients for new treatments, including rare disease and oncology launches and brand growth efforts.

Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.

Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results.

If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, we invite you to share.