[Hiring] Head of RevOps @Sureify

Role Description

We're looking for a Head of RevOps who sits at the intersection of go-to-market strategy, outbound channels and data/tools. This is not a traditional sales ops or marketing ops role — you'll be the strategic backbone supporting our GTM engine, collaboratively building the processes, systems, signals, and segmentation that help us find the right customers faster and convert them more efficiently.

Reporting directly to the C-level, you'll own one of the most strategically important artifacts in the business: our Ideal Customer Profile. You'll define it, operationalize it, and keep it current — ensuring every team from Sales to Marketing to Product is working from the same north star.

What You'll Do

• ICP Data and Win/Loss
  • Lead the definition and updating our Ideal Customer Profile (ICP) end-to-end.
  • Collaborate with leadership, Sales, Marketing, and Account Management to refine and identify new buying signals.
  • Build the initial ICP framework using firmographic, technographic, behavioral, and intent data.
  • Create win/loss framework and reporting to feed into sales and GTM strategy.
  • Run a recurring ICP review cadence (quarterly at minimum).
  • Translate the ICP into actionable criteria for CRM, outbound sequences, paid campaigns, and content strategy.
  • Create tiered ICP scoring models for dynamic account and contact prioritization.
  • Maintain ICP documentation and communicate updates across GTM teams.
• GTM Strategy & RevOps
  • Support a growing GTM org and own a stack that includes Salesforce and Hubspot.
  • Design and build end-to-end GTM workflows that reduce friction across the funnel.
  • Automate outbound sequences, lead routing, enrichment pipelines, and handoff processes.
  • Instrument and optimize the revenue tech stack for clean data flow and maximum signal capture.
  • Design internal tooling and integrations to solve GTM problems at scale.
  • Work with technical support to design efficient and automated RevOps.
• Segmentation
  • Build dynamic segmentation models grounded in ICP criteria.
  • Identify expansion signals, churn risk indicators, and whitespace opportunities.
  • Help Sales focus their account strategy on existing accounts.

Qualifications

• Experience in and deep knowledge of sales methodologies and GTM strategy.
• Proven experience owning or leading ICP development.
• Hands-on experience with the modern GTM stack (CRM, enrichment tools, sequencing platforms, data warehouses).
• Excellent communicator — translating complex data insights into clear direction.
• A bias toward building automation and agentic tools.
• Experience with broader revenue tools including Clay, Apollo, Clearbit, ZoomInfo, Salesforce, and Hubspot.
• Prior experience at a B2B SaaS company in a high-growth environment.
• High comfort level with AI/LLM tooling for GTM use cases.

Requirements

• Must have experience in a strategic role, not just operational.
• Experience in developing and maintaining ICP frameworks.
• Proficiency with automation tools and CRM systems.
• Ability to communicate effectively with various teams.

Benefits

• Base annual salary: $200,000 — $230,000 USD.

Company Description

Sureify’s mission is to modernize the life insurance and annuity industry by helping carriers acquire, service, and engage their customers through any distribution channel. Our products empower life insurance carriers, agents, employees, and customers to have the digital experiences they expect in the rapidly advancing tech climate.

Sureify is an Equal Opportunity Employer committed to diversity. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, sex, sexual orientation, gender perception or identity, age, disability, veteran or military status, or any other basis prohibited by law.

If you are a California resident, please be aware Sureify collects personal information from you during the application process, which may include your name, contact details, employment history, and educational background, in accordance with the California Consumer Privacy Act (CCPA).