[Hiring] Growth Audiences Vice President @Thrivent

Role Description

The Growth Audience VP is a senior strategic field leadership role responsible for advancing Thrivent’s Growth Audiences (GA) strategy by shaping how the strategy is defined, adapted, executed, and scaled across priority markets. The role is designed to accelerate and extend the success demonstrated in established GA markets into additional markets over time, while helping refine the long-term model for sustainable growth. The role operates within Thrivent’s existing field leadership and enterprise support model, partnering with local field leaders and corporate centers of excellence to advance GA priorities through a coordinated, integrated approach. The position is intended to strengthen and align existing field and home-office capabilities in support of focus markets, rather than establish separate field or corporate structures.

The Growth Audience VP provides senior leadership by:

• Guiding market strategy
• Coaching field leaders
• Shaping partnership and community approaches
• Informing the prioritization of resources and capabilities
• Strengthening the recruiting, development, retention, and long-term success of field leaders and advisors serving GA

The role also serves as a critical source of field-based learning, helping translate market experience into strategic recommendations to support future scale. This can be a remote position within the US, but the individual would need to be willing to travel up to 50%.

Qualifications

• Significant senior field leadership experience in financial services
• Strong strategic and market-development capability
• Proven ability to shape growth strategy, coach leaders, and influence enterprise partners in a complex, matrixed environment
• 15+ years of progressive leadership experience in financial services, including substantial field leadership experience in advisor recruiting, market growth, distribution leadership, or related roles
• Proven success with multicultural markets, diverse growth strategies, or advisor/client segments requiring culturally relevant approaches
• Strong track record of building community, partnership, or center-of-influence relationships that support growth and market credibility
• Proven success coaching senior field leaders and leading through influence in a matrixed environment
• Demonstrated ability to shape strategy, refine market approaches, and translate enterprise priorities into scalable results
• Strong business acumen and strategic judgment, including experience prioritizing investments, partnerships, and capabilities to support growth
• Strong executive presence and ability to communicate effectively with field leaders, corporate partners, and senior leadership

Requirements

• Provide strategic leadership for the GA work within the assigned audience segment
• Define, refine, and adjust segment-specific market strategies based on field insights, performance trends, market readiness, and organizational capacity
• Accountable for execution of the GA strategy for the assigned audience segment across priority focus markets
• Serve as a senior field voice in evaluating which strategic approaches should be expanded, adapted, paused, or sequenced differently
• Coach market directors, AVPs, and other field leaders on how to recruit, develop, and retain advisors serving GA
• Work jointly with the Partnerships corporate leadership to set the strategic direction for community relationship development
• Serve as a key strategic decision-maker on GA priorities, market tactics, investment choices, and resource deployment

Benefits

• Various bonuses (including, for example, annual or long-term incentives)
• Medical, dental, and vision insurance
• Health savings account
• Flexible spending account
• 401k
• Pension
• Life and accidental death and dismemberment insurance
• Disability insurance
• Supplemental protection insurance
• 20 days of Paid Time Off each year
• Sick and Safe Time
• 10 paid company holidays
• Volunteer Time Off
• Paid parental leave
• EAP
• Well-being benefits
• Other employee benefits