[Hiring] Business Development Representative @Sanitas

Role Description

The Business Development Specialist is responsible for driving patient growth and increasing awareness of Sanitas Medical centers and Sanitas Care model within the local community. This role develops and maintains strategic relationships with brokers, employers, communication organizations, and referral sources to generate qualified leads, increase patient acquisitions, and support membership growth goals.

Essential Job Functions

• Business Development and Relationship Management
  • Develop and maintain relationships with insurance brokers, employers, community organizations, chamber of commerce, and other referral sources.
  • Identify and cultivate new business opportunities that drive patient growth and membership enrollment.
  • Conduct regular outreach activities including in-person visit presentations, networking events, and community engagement activities.
  • Proactively engage in outreach activities (e.g., cold calling prospects, email campaigns, etc.).
  • Represent Sanitas at health fairs, community events, broker meetings, and employer-sponsored events.
• Community Outreach
  • Build strong community partnerships that increase brand awareness and patient engagement.
  • Coordinate educational workshops, wellness programs, and outreach initiatives.
  • Own assigned territory and develop community outreach strategies.
  • Serve as a brand ambassador for Sanitas in their local market.
• Lead Generation and Growth
  • Generate qualified leads for primary care and Sanitas Care.
  • Support enrollment efforts by educating prospective patients and partners on Sanitas services and value proposition.
  • Collaborate with brokers to convert leads to active patients and members.
  • Track and manage pipeline sales activities within CRM systems.
• Cross Functional Collaboration
  • Partner with marketing, operations, patient experience, and clinical teams to support growth initiatives.
  • Assist in developing local market strategies and community engagement plans.
  • Ensure compliance with all regulatory and organizational requirements.
• Reporting and Performance Management
  • Maintain accurate records of outreach activities, leads, referrals, and conversion outcomes.
  • Meet and monitor performance against established growth and enrollment goals.
  • Maintain reports detailing business development activities and results.
• Perform other duties as assigned.

Qualifications

• High School diploma or equivalent.
• 1+ years of customer service experience.
• 1+ years of experience in a medical, healthcare, or patient-facing environment.
• Basic computer and data entry skills.
• Ability to maintain confidentiality and work independently.
• Effective communication and interpersonal skills.
• Energetic and adaptable in fast-paced or event-based settings.

Preferred Qualifications

• Experience in community outreach, patient engagement, or public relations is preferred.
• Familiarity with primary care, value-based care, or health insurance concepts is preferred.
• Experience using CRM platforms or scheduling systems is preferred.
• Previous involvement in healthcare marketing or community health education is preferred.

Languages

• Advanced English is required.
• Bilingual Spanish or Creole is preferred.

Travel

• Frequent travel required to community locations, events, and Sanitas Medical Centers.
• Must be available to work flexible schedules, including evenings and weekends, based on event needs.

Physical Demands

• Regularly required to stand, walk, and use hands to operate tools and equipment.
• Frequently required to reach with hands and arms, bend, balance, kneel, crouch, crawl, push, and pull.
• Required to lift and move up to 10 lbs regularly, 30 lbs frequently, and 50 lbs occasionally.
• Must have vision capabilities including close vision, distance vision, peripheral vision, depth perception, and focus adjustment.

Environmental Conditions

• Primarily indoor work environment with exposure to noise levels that may require speaking above ambient noise.
• Occasionally exposed to outdoor weather conditions including heat, cold, humidity, and rain during community events.

Company Description

Sanitas is a global healthcare organization expanding across the United States. Our services include primary care, urgent care, nutrition, lab, diagnostic, health care education, and resources for our patients. We strive to attract professionals who believe in our mission, vision, and are dedicated to the service of our patients and their families creating a memorable experience through compassion, respect, and kindness.