[Hiring] Business Development Associate @AppSumo

Role Description

As a Business Development Associate, you're the first conversation many software founders have with AppSumo. You find the best SaaS products, reach their founders, and book the meetings that turn into launches on our marketplace.

• Source and research SaaS companies, prioritizing our highest quality and fit targets
• Run personalized outreach by email, LinkedIn and phone, using AI tools to research and draft at volume without sounding like a robot
• Book qualified demos for our Business Development Managers and hand them off with clean context
• Qualify inbound founders and route each to the right path: a Select or Launchpad deal with a BDM, or a self-serve Radar listing
• Vet products against AppSumo's quality and customer-value bar before they move forward
• Keep lead and deal data accurate in HubSpot so the team can forecast
• Hit weekly and monthly targets for companies outreached and demos booked

Qualifications

• 1+ year in sales development, business development or another sales role with clear targets, ideally SaaS or tech
• Strong writing: short, specific, personalized outreach
• Comfortable with phone, email and structured outbound cadences
• Able to manage a high volume of leads and prioritize the right ones
• Comfortable using AI tools (ChatGPT, Claude or similar) as part of your daily sales workflow
• Familiarity with CRMs, discipline with process adherence and data cleanliness
• Self-motivated and comfortable with clear, numbers-based targets
• Experience building prompts, custom GPTs, Claude projects or Zapier automations is a plus
• Real interest in startups, SaaS and entrepreneurship
• Your own computer to work from (as a contractor, you use your own equipment)
• Bonus points if you've ever purchased a deal on AppSumo :)

Requirements

• Hitting ramp targets within your first two months
• Meeting or beating full targets for outreach and booked demos by month three
• BDMs trust your meetings: the founders you book show up, fit, and close
• You log every touch in HubSpot as you go, so the team can trust the pipeline and forecast from it

Benefits

• Competitive contractor compensation
• Fully remote, with optional in-person time with the Austin team if you're local
• Flexible hours and a results-first culture
• Freedom to have a side hustle
• Access to AppSumo software and a front-row seat to how deals are built and scaled

Company Description

AppSumo is the first place entrepreneurs start. We help small businesses become Sumo-sized by promoting great software at awesome prices. We've helped launch thousands of B2B tools like Mailchimp, Evernote, Intercom and Dropbox.

Our culture is built on treating teammates like adults. We trust you to manage your time, own your work and get results. You'll learn how software businesses are built, how partnerships form and how deals get done, alongside a high-performing sales team.

We're on a mission to open the doors of entrepreneurship to everyone. You in?