[Hiring] Principal, Major Event Strategy & Operations @Delinea

Role Description

This role is being created to build event measurement and a speakers bureau, taking direct ownership of our flagship Customer Conference.

• Customer Conference: End-to-end ownership of our flagship customer event — a multi-day owned conference with a nine-to-twelve month runway. This includes:
  • Venue sourcing and contracting
  • Attendee journey design
  • Content and agenda
  • Production
  • Direct management of executive stakeholders and speakers
• Core event strategy and execution: Lead strategic planning and delivery for assigned major events, including:
  • Setting audience, objectives, budget, experience, and measures of success
  • Building integrated plans with sales, demand generation, brand, and communications
  • Managing delivery against those plans and using results to improve future investment
• Event measurement, attribution and executive reporting: Build the event scorecard and pipeline attribution model, including:
  • Owning the reporting cadence for marketing leadership
  • Detailing the return on $7M of event spend, event by event and tier by tier
• Speaker’s bureau: Build and run a speaker’s bureau for executive and subject matter expert participation, including:
  • Maintaining a speaker roster and CFP calendar
  • Developing abstracts
  • Coordinating speaker preparation with the communications team

Qualifications

• Eight or more years in B2B event marketing, with progressive ownership of larger and more complex events
• Direct, end-to-end ownership of a multi-day owned conference with several hundred attendees or more
• Experience building event measurement and pipeline attribution accepted by a finance organization
• Experience running a speakers bureau or CFP program
• Experience at $5M or greater annual event program scale
• Demonstrated ability to influence senior stakeholders outside your reporting line

Requirements

• Cybersecurity, identity security, or enterprise infrastructure software background (preferred)
• Experience running an event series for an acquired brand alongside a parent-company portfolio (preferred)
• Working fluency in Salesforce campaigns, campaign member status, and lead flow (preferred)
• Global event experience, particularly in EMEA (preferred)

Benefits

• Competitive salaries
• Meaningful bonus program
• Excellent benefits, including healthcare insurance
• Pension/retirement matching
• Comprehensive life insurance
• Employee assistance program
• Time off plans
• Paid company holidays