[Hiring] New Gym Openings Manager @Crunch Fitness Corporate

Role Description

The New Gym Openings Manager is responsible for leading and supporting franchise and corporate teams through every phase of the new club opening process. This individual serves as a strategic partner and operational expert, ensuring each new location opens on time, is fully prepared for launch, and is positioned for long-term success.

• Drive New Club Sales & Presale Success
  • Partner with franchise and corporate teams to achieve presale membership and revenue goals.
  • Align stakeholders on sales strategies, key milestones, responsibilities, and performance expectations throughout the opening process.
  • Support local marketing efforts, including social media campaigns, community outreach, B2B networking, and grassroots marketing initiatives.
  • Assist with the planning and execution of presale events, grand opening activities, and promotional campaigns.
  • Collaborate with Fitness and Operations leadership to maximize personal training and group fitness presale opportunities.
  • Monitor key performance indicators and provide coaching, accountability, and performance guidance to ensure business objectives are met.
• Lead Operational Readiness & New Club Launches
  • Coordinate all operational aspects of the club opening process from presale through launch and ramp-up.
  • Manage opening timelines, readiness checklists, vendor coordination, and cross-functional communication.
  • Deliver training programs for club leadership and team members on operational systems, sales processes, and member experience standards.
  • Partner with Group Fitness and Personal Training leadership to ensure all services and programming are launch-ready.
  • Provide hands-on operational support before, during, and after each opening to ensure a successful transition into ongoing operations.
  • Ensure all clubs are prepared to deliver a consistent Crunch experience from day one.
• Champion Leadership & Brand Excellence
  • Serve as a trusted advisor, mentor, and resource for franchise leadership teams.
  • Promote a culture of accountability, collaboration, inclusivity, and continuous improvement.
  • Uphold and reinforce Crunch's values, brand standards, and member-first philosophy.
  • Help build high-performing teams capable of delivering exceptional member experiences and strong business results.
  • Act as a brand ambassador during club openings, community events, and local market activations.

Qualifications

• 5+ years of experience in fitness operations, sales, marketing, or multi-unit leadership.
• 5+ years of experience within the fitness industry.
• Proven success leading teams and driving operational performance.
• Experience supporting new business launches, club openings, events, or promotional campaigns.
• Strong leadership, communication, presentation, and relationship-building skills.
• Exceptional organizational and project management abilities with attention to detail.
• Ability to influence and collaborate effectively across multiple stakeholders and teams.
• A high-energy, positive, and enthusiastic leadership style.
• Passion for fitness, people development, and creating exceptional member experiences.
• Excitement for building new clubs, developing teams, and bringing the Crunch brand to new communities.
• Willingness to travel up to 70% as business needs require.
• Bachelor's degree preferred.

Benefits

• Competitive compensation package
• Generous Flexible paid time off
• Medical, dental, and vision coverage
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• 401(k) with company matching opportunities
• Company-paid life insurance and disability coverage
• Employee Assistance Program (EAP)
• Education assistance program
• Complimentary Crunch membership nationwide
• Milestone anniversary recognition program
• Career growth opportunities with one of the fitness industry's fastest growing brands