[Hiring] Independent Event Producer + Promoter @Sofar Sounds

Role Description

As an Independent Local Producer, you’ll curate, produce, and promote concerts and live events that build a strong community in your city. You're welcome to do this fully under the Sofar brand, or to co-promote with your own established brand. You’ll set the local strategy, lead artist and venue curation, drive ticket sales, and represent Sofar in your market, all backed by a global platform and team.

This is a commission-based freelance role. Events typically take place on weekends and evenings. Earnings vary based on show volume and profitability.

What You'll Do

• Lead curation and booking for shows in your city, sourcing high-quality, diverse artists and unique venues.
• Build and execute your city’s event strategy: show frequency, neighborhoods, themes, and growth plans.
• Own your local promotion and ticket sales. You are the marketing engine for your city, using social media, community relationships, press, and grassroots tactics to fill every show.
• Own staffing and show quality for your events, ensuring every guest, artist, and venue has an exceptional experience.
• Manage financial performance, keeping events profitable and healthy.
• Identify and partner with community organizations to broaden Sofar’s reach and co-promote shows.
• Support inbound global brand partnership activations with seamless, high-quality event execution.
• Collaborate with other Sofar producers globally to share what’s working and grow the network.

Qualifications

• You’re already producing events: you have hands-on experience running live shows and know what it takes to make them great.
• You have 3–5 years of experience in live event curation, production, or promotions.
• You have deep roots in your local scene and an existing network of artists, venues, and community connectors.
• You know how to sell tickets, not just produce shows. You have a proven ability to promote events, grow an audience from scratch, and drive local demand through social media, partnerships, press, and community outreach.
• You have experience selling event sponsorships or marketing activations, ideally in live events or experiential marketing.
• You’re entrepreneurial and resourceful: you figure things out, thrive under pressure, and take ownership.
• You have a strong read on your city: the neighborhoods, the audiences, and where cultural energy lives.
• You’re a natural relationship-builder with a track record of closing deals and cultivating lasting partnerships.
• You understand the economics of live events and know how to make the numbers work.
• You can work autonomously, but value being part of a larger community and organization.
• You communicate clearly, manage your time well, and bring professionalism to every interaction.

Benefits

• $300 - $5,000 a month.
• Commission-based, with shows settled twice monthly via direct deposit.
• Earnings depend on show volume and profitability.
• This is a freelance role with a flexible schedule.