[Hiring] DTC Ecommerce Ops & Insights Specialist @PetSafe Brands

Role Description

The DTC Ecommerce Operations & Insights Specialist keeps technical and commercial work moving from intake through completion and turns complex DTC data into clear actions. This person is equal parts hands-on project driver, data analyst, and ecommerce operator. They build workback plans, coordinate owners and dependencies, complete detailed execution and cleanup, analyze GA4, Tableau, and Shopify data, and use approved AI tools such as ChatGPT and Claude to accelerate analysis, synthesis, documentation, and repeatable workflows.

This is not an additional management layer and does not attempt to recreate a dedicated data-science function. It is a high-impact individual-contributor role designed to provide the technical project discipline, analytical capability, and hands-on operational follow-through needed to remove bottlenecks and create more capacity for channel owners to focus on strategy.

Core Responsibilities

• Technical Project Management & Hands-On Operations
  • Own assigned technical and digital projects from intake through close, creating clear scope, requirements, workback plans, owners, milestones, dependencies, risks, decisions, and acceptance criteria.
  • Drive working sessions, follow-ups, status reporting, and handoffs so blockers are surfaced early, owners stay accountable, and work reaches a complete resolution.
  • Take on the unglamorous but essential 'elbow grease' work, including data cleanup, tracker maintenance, requirements reconciliation, platform configuration, tagging, testing, QA, documentation, and issue triage.
  • Translate business, marketing, and technical needs into actionable tasks and coordinate delivery across ecommerce, CRM/lifecycle, SEO, Brand, Category, Creative, analytics, technology, and external partners.
  • Build repeatable workflows, project templates, checklists, standard operating procedures, and decision logs that reduce rework and improve delivery consistency.
• Data Analysis, Tableau & AI-Enabled Insights
  • Build, maintain, and improve trusted Tableau dashboards and reporting views that connect GA4, Shopify, CRM, retention, and other DTC data sources.
  • Analyze digital and commercial performance, including traffic, conversion, average order value, promotions, product and category trends, retention, repeat purchase, lifetime value, onsite behavior, and customer segments.
  • Use approved AI tools such as ChatGPT and Claude to explore data exports, identify patterns or anomalies, assist with formulas and queries, summarize findings, create documentation, and streamline repeatable analytical work.
  • Validate AI-generated outputs and underlying data before use, protect confidential or customer information, document assumptions, and clearly separate verified findings from directional hypotheses.
  • Reconcile inconsistent sources, maintain metric definitions, investigate data-quality issues, and translate findings into concise recommendations and next actions for channel and business owners.
• DTC Ecommerce & Shopify Operations
  • Work comfortably within Shopify or Shopify Plus and supporting ecommerce platforms to execute approved product, collection, merchandising, promotional, navigation, content, and site-experience updates.
  • Support DTC campaigns from intake through launch by gathering product and offer requirements, preparing briefs and assets, coordinating dependencies, and completing platform production work.
  • Own detailed pre-launch and post-launch QA across products, pricing, promotions, creative, copy, links, tracking, mobile responsiveness, analytics, and the end-to-end customer experience.
  • Understand how Shopify data and ecommerce events flow into GA4, Tableau, CRM, and other reporting systems; partner with technical teams to investigate breaks or discrepancies.
  • Apply a strong understanding of DTC economics and customer behavior when prioritizing work, evaluating results, and recommending improvements.
• Measurement, Testing & Continuous Improvement
  • Partner with stakeholders to define goals, KPIs, data requirements, measurement plans, and post-launch readouts before work goes live.
  • Improve tracking consistency through disciplined UTM and link taxonomy, tagging requirements, documentation, QA, and dashboard governance.
  • Support structured testing and maintain a prioritized improvement backlog; produce recurring readouts that explain what happened, why it matters, and what the team should do next.

Qualifications

• 3+ years of experience spanning DTC ecommerce operations, technical or digital project management, business intelligence, digital analytics, or a closely related field.
• Demonstrated hands-on project-management experience, including requirements gathering, workback planning, task ownership, dependencies, risk and issue management, status communication, QA, and project closure.
• Strong Google Analytics 4 skills, including acquisition analysis, events and conversions, funnels, segmentation, exploration reports, campaign measurement, and basic troubleshooting.
• Hands-on Tableau experience building, maintaining, or improving dashboards and data views, plus strong Excel or Google Sheets skills for analysis and data cleanup.
• Working knowledge of Shopify or Shopify Plus, including the admin environment, product and collection structure, promotions, merchandising, content publishing, and ecommerce data flows.
• Practical experience using ChatGPT, Claude, or comparable generative-AI tools for data analysis, synthesis, documentation, troubleshooting, or workflow efficiency, with sound judgment around validation and data privacy.
• Understanding of DTC metrics and economics, including traffic, conversion rate, average order value, revenue, retention, repeat purchase, lifetime value, and promotional performance.
• Excellent organization, curiosity, follow-through, and written and verbal communication, with a collaborative, low-ego willingness to do both strategic thinking and detailed execution.

Preferred

• Experience in a multi-brand, multi-region, or high-SKU ecommerce environment.
• Experience with Klaviyo, Sanity, Algolia, Recharge, Triple Whale, or comparable CRM, CMS, search, subscription, and attribution platforms.
• Working knowledge of SQL, data connectors, APIs, automation tools, or basic data-model concepts used to support Tableau and ecommerce reporting.
• Experience with Jira, Asana, Smartsheet, Monday.com, or comparable project-management tools and operating cadences.
• Familiarity with cohort analysis, promotional incrementality, digital experimentation, link tagging, campaign taxonomy, and responsible AI-enabled workflow design.

Measures of Success

• Technical and digital projects move from intake to completion with clear ownership, dependable status, fewer blockers, and less rework.
• The recurring 'elbow grease' backlog - cleanup, tagging, QA, documentation, dashboard maintenance, and follow-up - is completed consistently rather than accumulating.
• The team has trusted, regularly used Tableau dashboards and consistent definitions for core DTC performance metrics.
• GA4, Shopify, and campaign analyses produce clear recommendations that influence prioritization, testing, and commercial decisions.
• AI-enabled analysis and documentation improve speed and capacity without reducing accuracy, judgment, privacy, or quality control.
• Shopify changes, campaigns, promotions, and site initiatives launch accurately and on time, with stronger measurement and post-launch follow-through.
• Channel owners regain measurable capacity for strategy because technical coordination, detailed execution, and analysis are reliably supported.

Benefits

• Collaborative and creative team-oriented work environment.
• Competitive benefits package including medical, dental, vision, and 401K match.
• Rich wellness program which includes an onsite health clinic and workout facility.
• Encouragement to bring your dog to work.