[Hiring] Director of Membership Strategy and Innovation @Association for Financial Professionals

Role Description

Own the strategy, performance, and P&L for AFP Membership, with accountability for revenue, growth, retention, expenses, resources, and results.

• Advance a best-in-class member experience by strengthening AFP’s products, benefits, and engagement opportunities across the membership lifecycle.
• Lead cross-functional teams in shaping and delivering a competitive, compelling membership value proposition, including the value bundle, pricing, and benefits.
• Use audience insights, performance data, and market trends to guide decisions, optimize strategy, and maximize impact.
• Provide strategic oversight for AFP’s community platform and learning management systems, ensuring a seamless, engaging, and high-value experience.
• Inspire, coach, and develop a high-performing team while fostering innovation, accountability, collaboration, and operational excellence.
• Align membership initiatives with AFP’s organizational priorities, market needs, and global opportunities.
• Represent AFP professionally with internal and external stakeholders and contribute to other strategic and operational priorities as needed.

Qualifications

• Demonstrated success leading membership, customer, audience, product, subscription, or engagement strategy with measurable growth and retention outcomes.
• Strong business and financial acumen, including experience managing revenue goals, budgets, expenses, resources, and business performance.
• A data-informed approach and the ability to translate audience insights, performance metrics, and market trends into action.
• Experience developing and optimizing value propositions, pricing, benefits, products, or engagement programs.
• Strong people leadership skills, including the ability to inspire, coach, develop, and hold teams accountable.
• A collaborative leadership style and the ability to influence across functions, build alignment, and communicate with clarity and authenticity.
• Comfort leading change, solving complex problems, and moving between long-term strategy and hands-on execution.
• Strong technical fluency and confidence working with community, learning, CRM, analytics, or related digital platforms.

Benefits

• A collegial, casual work environment.
• Competitive base salary + a generous commission plan.
• Great career growth.
• Superb benefits plan, including a generous vacation/sick/holiday leave policy, medical, dental and vision health insurance, 401K plan with employer match and flexible schedules.
• "When Work Works" award by the Society for Human Resource Management for our flexible workplace.

Company Description

We are a collaborative team of individuals who are hardworking and entrepreneurial. We take ownership in how our specific role drives the organization’s success. We are intellectually curious and have a strong ability to adapt to change. We work autonomously and in cross-functional teams and are dedicated to demonstrating extraordinary results at a fast pace.