[Hiring] GM, Account Strategy @Button Commerce

Role Description

This role is responsible for the performance, growth, and profitability of a portfolio of creator and brand accounts, with direct revenue accountability for a key book of business. It is worth being clear about what this role is not. It is not a relationship management role, and it is not the kind of account management role that runs on decks and quarterly business reviews. It is a revenue role for someone who works inside accounts every day, thinks in unit economics, and creates urgency rather than waiting for it to appear.

You will manage accounts end to end, which includes:

• Buying media daily across both sides of the book.
• Monitoring performance closely enough to know what needs to happen before anyone asks.
• Translating insights into direct recommendations.
• Pushing both brands and creators to act on recommendations.
• Growing spend profitably across your book.
• Developing strategies and processes that allow the book to scale without breaking.
• Onboarding new high-priority accounts quickly.

AS A GM, ACCOUNT STRATEGY, YOU WILL OWN:

• The health and growth of the portfolio.
• Your primary success metric is volume of spend at break-even or above.
• Buying and managing media yourself, working directly in the ad accounts every day.
• Monitoring campaigns daily to identify what is working, what is breaking, and what needs to change.
• Pushing brands and creators toward the right whitelisting setups, creative rotations, and spend levels.
• Coordinating with the internal team on creative approvals, creator and handle access, brand-safety requirements, and spend pacing.
• Onboarding new high-priority accounts quickly.

Driving brands and creators to act

• Identifying whatever is blocking performance and either fixing it yourself or pushing the client to fix it.
• Responding within hours rather than days.
• Treating every day of client inaction as a lost dollar.

Building and shaping the team

• Working closely with a small group made up of both full-time and part-time support.
• Identifying the resources and support needed to scale.
• Developing a clear point of view on the roles and capabilities needed to support the portfolio’s growth.

Building the system to run a high-volume book

• Developing a system for triaging accounts based on key criteria such as revenue at risk, urgency, and relationship health.
• Establishing your own process for managing a high volume of accounts.
• Tracking behavioral service levels that connect directly to performance.

THIS ROLE IS FOR SOMEONE WHO:

• Is relentless about performance.
• Checks the numbers constantly out of instinct rather than obligation.
• Treats a flat day as a problem to be solved.
• Has genuine hands-on execution experience at scale.
• Has been directly accountable for growing a book of paid social spend.
• Builds their own strategy, processes, and efficiencies.
• Is willing to challenge brands and creators rather than simply accommodate them.
• Is satisfied only when the financial results actually land.

Qualifications

• 8+ years of relevant experience in paid social, performance marketing, advertiser success, account strategy, partnerships, or a related field.
• Personally managed paid social spend of at least seven figures per month.
• Been bonused, or otherwise held directly accountable, for the advertiser or brand spend they personally drove.
• Personally managed a complex portfolio of accounts, with direct responsibility for performance, growth, and profitability.
• An in-depth understanding of auctions, creative testing, and attribution.
• Demonstrated radical ownership over paid social outcomes.
• A strong understanding of performance media unit economics.
• Experience coordinating cross-functional stakeholders.
• Experience mentoring or directing the work of others.
• Experience building processes and operating effectively in a lean, rapidly changing, or otherwise unstructured environment.

Bonus Experience

• You have worked on creator whitelisting, boosting, or Spark and partnership ad workflows across Instagram, Facebook, TikTok, or other platforms.
• You have worked directly with creators or talent.
• You have a background in affiliate marketing, creator commerce, or media buying on your own account for arbitrage.
• You have onboarded new clients and brought accounts to strong performance quickly.

Benefits

• Base salary competitive with similar companies in major US markets.
• Performance-based gross profit bonus tied to the profit generated across your book.
• 401(k) plan with 3% annual contribution from the company.
• Unlimited time off (including birthdays off) and Summer and Winter Breaks.
• Employee assistance program.
• 100% premium coverage for employees and 80% for dependents for many health, vision, and dental plans.
• Complimentary memberships to One Medical.
• Monthly stipend for mobile phone/internet and an annual lifestyle stipend.
• “All Access” memberships to WeWork in select markets.
• Regular “coworking days” and social events.

Company Description

Button is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.

Button is an Equal Opportunity Employer. We do not discriminate against qualified applicants or employees on the basis of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by federal, state, or local law, rule, or regulation.