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Ballotpedia

Ballotpedia is the online encyclopedia of American politics.

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51-250   employees

@ballotpedia company/ballotpedia

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About Ballotpedia

Ballotpedia is a team of fast learners who are eager to work hard to make the world a better place. We believe the world would be a better place if every voter cast an informed vote in every election in which he or she is eligible to vote. We work to present the available information about elections, candidates, judges, ballot measures, and more in a way that enables our readers to vote with confidence and toact as engaged citizens outside of the polling booth.

Ballotpedia readers, like Ballotpedia staff, are special people. And in 2016, we got so curious about what made our readers special that we commissioned an in-depth study to answer that question. Here’s an excerpt from the conclusion:

“Readers are characterized by their decision to run toward knowledge, instead of retreating. This sense of “onward” characterizes the Ballotpedia readers—they recognized a problem with the media they had been consuming and sought out a different way.”

Readers have found and continue to find our articles in droves. It turns out there is an unclaimed audience out there—people who want straightforward facts about political issues, and are willing to read at length instead of just scanning the headlines.

We’re discovering “If you build it, they will come” applies to our work engaging and informing voters: our readers come to our neutral oasis in growing numbers; by 2016, fully 20 percent of American voters read one or more of Ballotpedia’s 250,000+ encyclopedic articles in the six weeks leading up to election day. Mostly, they came from Google. Google has always loved our detailed, well-sourced articles, because their algorithm is excellent at figuring out what their searchers are after.

That search engine dominance got us past one BILLION lifetime pageviews in September 2018, and helped make us the 92nd most-visited website in the U.S. during the month surrounding the November 2018 midterms.

We scarcely had an email list before 2016. We now have over 250,000 subscribers on more than a dozen separate lists. We are working in numerous ways to help put our neutral information in front of people at the times when they most need it. We firmly believe that our readers, and the mindset we help them cultivate, are essential, as too many others in our industry are fighting to get us all addicted to sensational clickbait headlines and the irrational decisions they foster.

And, with all that, we’re just getting started, knowing that the opportunities and growth ahead are limitless. If this is a mission you’d be willing to work hard to achieve, and if this is a team you’d be willing to work hard with: JOIN US.

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