Role Description
You are an analytical and growth-oriented writer who is excited about the intersection of SEO strategy and commercial content. You have a sharp eye for search intent and know how to transform keyword research into highly engaging, revenue-driving Commercial News. You are ready to take full ownership of your content's lifecycle and performance in a fast-paced, digital media environment.
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Lead Content Creation & Ideation:
Research, pitch, and write high-quality Commercial News content, including Promo Codes, deals coverage, and "Catch-All" landing pages (e.g., brand-specific promos) using SEO knowledge and research.
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Optimize for SEO:
Continuously monitor and optimize existing Commercial News content to maximize organic visibility, rankings, and user engagement.
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Track Google SERP Features:
Proactively monitor and track advanced SERP features, specifically ensuring our content wins and maintains placement in Answer in One (AiO) boxes and Google Carousels.
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Drive Business Performance:
Take direct accountability for key performance metrics, specifically driving NDCs (New Depositing/Digital Customers) and NNR (Net New Revenue) related to Commercial News.
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Maintain Brand Voice:
Deliver commercial value while keeping a consistent, high-quality editorial voice that aligns with company standards.
Qualifications
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Strong understanding of SEO writing, digital journalism, or affiliate/commercial content creation.
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Proven experience using keyword research and SEO data to identify commercial intent and search trends.
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Familiarity with tracking and optimizing for Googleβs evolving SERP features (AiO, Carousels).
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An analytical mindset, comfortable working towards performance goals like NDCs and revenue metrics.
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Excellent copywriting and editing skills, with a native or bilingual proficiency in English.
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Strong collaborative skills, organizational abilities, and a proactive attitude toward taking initiative on new projects.
Benefits
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Comprehensive Health Coverage:
Medical, Dental, and Vision insurance plans.
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Financial Security:
401(k) retirement plan with company matching.
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Work-Life Balance:
Flexible/Remote work environment with generous Paid Time Off and paid national holidays.
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Community & Growth:
A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.