[Hiring] Senior Copywriter @Sophia Learning

Role Description

This Senior Copywriter role sits within Strategic Education, Inc.’s (SEI) Education Technology Services (ETS) marketing team, supporting two of our brands—Sophia Learning and Workforce Edge—as well as our university partners, across a B2B2C audience.

The Senior Copywriter creates compelling short- and longform copy across email, web, social, and campaign channels. This is a senior role for a strategic thought partner who shapes ideas as well as executes them, elevates the craft of the wider team, and is genuinely curious about performance data and how AI and generative engines are reshaping content discovery.

Required: A portfolio of writing samples demonstrating range across audiences (B2C, B2B) and formats (short- and longform) is required to have application reviewed further. This can be a link on your resume/CV or uploaded during application, when you upload your resume/CV, you can continue to upload more documents in that same step.

Qualifications

• Multi-brand copywriting for B2C, B2B, and higher-education audiences, with editing, proofreading, and brand-voice alignment skills.
• Storytelling and concepting ability—generating ideas and shaping messaging, not only executing to brief.
• Ability to tailor messaging by audience and platform, with understanding of content performance across email, social, web, search, and AI-driven surfaces.
• Comfort interpreting performance data (engagement, conversion, AI-visibility) to inform copy and content strategy.
• Working knowledge of SEO, AEO, and GEO, with interest in how LLMs, AI copilots, and agentic tools are reshaping content discovery.
• Editorial judgment and research skills to verify, contextualize, and hold content to E-E-A-T standards.
• Ability to mentor writers and influence cross-functional stakeholders.
• Proficient with Microsoft Office Suite.

Requirements

• 5+ years’ experience as a writer in a corporate or marketing communications structure, ideally including in-house or agency experience.
• Experience or strong demonstrated interest in AI-driven marketing, GEO/SEO, or content strategy is a plus.
• Experience with a content management system, project-management tools (e.g., Workfront, Asana, or Monday), AI tools, and SEO/content tools (e.g., Semrush, Ahrefs, or Clearscope) is a plus.
• Academic institution, and/or EdTech experience is a plus.
• A portfolio of writing samples demonstrating range across audiences (B2C, B2B) and formats (short- and longform) is required.

Benefits

• Comprehensive package of benefits for employees scheduled 30 hours or more per week.
• Medical, dental, vision, life and disability plans.
• Well-being incentives, parental leave, paid time off, certain paid holidays.
• Tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance.
• Entertainment and retail discounts.
• Non-exempt employees are eligible for overtime pay, if applicable.

Company Description

SEI is an equal opportunity employer committed to fostering an inclusive and collaborative culture where individuals can grow their careers and contribute fully. We strive to attract talent with broad experiences, skills and perspectives. We welcome applications from all.

The expected salary range for this position is below.

$75,800.00 - $113,700.00 - Salary

If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at [email protected].