[Hiring] Senior Copywriter @H&R Block Management

Role Description

At H&R Block, the Senior Copywriter is responsible for developing compelling, customer-centered messaging that supports acquisition, engagement, retention, and growth across the Small Business portfolio. This role transforms business objectives, customer insights, and marketing strategies into clear, persuasive content that strengthens brand affinity and drives measurable results.

Reporting into Creative within Marketing, this role partners closely across Marketing, Performance Media, CRM, Product Marketing, Analytics, and Design teams to create integrated campaigns and content experiences across digital and traditional channels. The Sr. Copywriter combines strong creative thinking with a strategic mindset to ensure messaging resonates with small business customers and supports business goals.

• Develop compelling copy across paid media, email, web, landing pages, social, and other marketing channels
• Create customer-focused messaging that supports SMB acquisition, engagement, retention, and revenue objectives
• Partner with designers and marketers to develop integrated campaigns and creative concepts
• Translate business strategies, product benefits, and customer insights into clear and persuasive communications
• Ensure messaging aligns with brand standards, voice guidelines, and channel best practices
• Develop and refine campaign messaging frameworks, value propositions, and customer-facing content
• Collaborate with stakeholders to gather requirements, incorporate feedback, and deliver high-quality creative solutions
• Support testing and optimization initiatives by developing copy variations and applying performance insights
• Review and edit content to ensure clarity, consistency, accuracy, and effectiveness
• Stay current on industry trends, customer behaviors, and emerging content best practices
• Contribute to the evolution of brand voice, content standards, and creative processes

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, English, Advertising, or a related field
• 5+ years of experience in copywriting, content strategy, advertising, marketing communications, or related disciplines
• Demonstrated experience developing customer-facing marketing content across multiple channels
• Strong portfolio showcasing campaign work, conversion-focused content, and brand storytelling
• Excellent writing, editing, proofreading, and verbal communication skills
• Ability to adapt tone, messaging, and content strategies for different audiences and channels
• Experience partnering with designers, marketers, and cross-functional stakeholders in a collaborative environment
• Knowledge of digital marketing, performance marketing, and customer journey best practices
• Experience leveraging customer insights and performance data to improve content effectiveness
• Strong organizational skills with the ability to manage multiple priorities and deadlines
• Experience within financial services, tax, SaaS, or small business-focused industries preferred
• Experience working with legal in a highly regulated industry

Benefits

• Competitive pay
• Comprehensive benefits
• Support for life both in and outside of work
• Medical and prescription drug coverage
• Participation in the H&R Block Retirement Savings Plan (401(k) Plan)
• Employee Assistance Program
• (Virtual) fitness center programs
• Associate discount program
• Automatic enrollment in Business Travel Accident Insurance
• Associate Tax Prep benefit

Pay Range

The pay range for this position is $73,400.00 - $110,100.00/Yr. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan.