[Hiring] Senior Content, SEO and GEO Manager @Feather

Role Description

As our Senior Content, SEO and GEO Manager, you'll own all of Feather's content touchpoints. You'll drive and execute our content marketing plan — writing and coordinating everything from blog posts to landing pages, emails, ads, and social, at the right balance of AI and human output. You'll refine our SEO plan, from technical site health to UX-led components, and build our GEO plan to grow Feather's visibility in AI search. You'll manage our PR agency, set clear goals, and show the impact of content over time.

Qualifications

• Strong technical SEO experience.
• Tinkering with AI/LLM optimization, with a genuine curiosity to learn more.
• Creative mindset and a passion for writing and editing content.
• Experience briefing and managing content freelancers and/or creative teams.
• Proven track record managing high-quality content across blogs, landing pages, video platforms, etc.
• Knowledge of PR and link-building to grow online visibility.
• Resourceful and able to build automations to optimize and scale work.
• Native-level English speaker.

Requirements

• Video production and editing (nice to have).
• Experience living abroad as an expat, or working closely with expats (nice to have).
• Experience working in fintech (nice to have).

Responsibilities

• Drive and execute the content marketing plan:
• Own and manage the end-to-end ideation and production process for editorial and video content, including briefing, reviewing, writing, editing, and delivery.
• Write and coordinate content for a wide range of communication channels, including our blog, landing pages, emails, advertising copy, and social media at scale with the right balance of AI and human output.
• Review, edit, and improve content written by internal and external stakeholders, including agencies and freelancers.
• Refine and execute the SEO plan:
• Own technical SEO and site health: audits, internal linking, redirects, canonicals, schema, sitemaps, and locale/hreflang strategy while partnering with engineering.
• Develop and monitor our website by suggesting new components and optimizing existing ones following UX, GEO, and SEO principles.
• Build and execute our GEO plan:
• Own visibility and performance in AI search (ChatGPT, AI Overviews, etc.): tracking citations and share of voice, and adapting content for LLM discovery.
• Manage our PR agency to improve Feather’s online visibility and develop a high-quality backlink portfolio.
• Set clear goals and analyze content impact over time, track performance across channels, and provide recommendations to different stakeholders.

Interview Process

• CV screening
• Initial phone call with our People team — We’ll have a chat and get to know each other (30m)
• Hiring manager call — We’ll cover more in-depth the job, skills needed, and answer your questions (1 hour)
• Take-home task — We'll give you a task to work on, which will give you an idea of the type of projects you'd take on at Feather (3-4h)
• Take-home task discussion — We'll go through the task to work on together, so we make sure that we understand your reasoning and approach (90min)
• Technical interview — We’ll discuss technical SEO and website knowledge (30min)
• Founder interview — You’ll be speaking to one of our founders (30min)

Benefits

• Flexible remote work policy with a remote-first work environment.
• Office in Berlin with company retreats, team dinners, and meetups.
• Plenty of space to grow and take ownership from day one.
• Freedom to explore and innovate with marketing channels and new product launches.