[Hiring] Landing Page Expert @Paired

Role Description

Own the landing page initiative and lead the entire landing page production process from strategy to deployment.

• Define which page types (advertorial, listicle, comparison page, product page) to build for each campaign and why.
• Set up and maintain a production calendar — which brands need pages, what angles to test, what’s in the pipeline.
• Coordinate with media buyers to align page strategy with campaign objectives and audience segments.
• Report on page performance and make data-driven decisions about what to iterate, kill, or scale.
• Build pages with AI tools (daily).
• Use Manus and Claude to generate advertorials, listicles, and comparison pages at scale.
• Operate Adcubator Forge (our internal AI page builder) to produce page variants rapidly.
• Prompt engineer: write and refine prompts that produce consistent, high-quality copy and page structures.
• Edit and elevate AI output — the AI gets you 80%, you bring it to 100%.
• Produce multiple page variants per day across multiple brands and campaigns.
• Write and refine direct-response copy.
• Write high-converting copy for advertorials, listicles, and comparison pages — or direct AI to write it at your quality standard.
• Apply Schwartz awareness levels to match copy sophistication to audience temperature.
• Craft hooks, headlines, leads, body copy, CTAs, and social proof sections that move people to buy.
• Develop and maintain a swipe file of winning angles, hooks, and page structures across all clients.
• Understand the difference between a comparison page that ranks and converts on Google versus one that just sits there.

Qualifications

• Experience building pages with Manus and/or Claude: This is non-negotiable.
• Deep knowledge of comparison pages on Google.
• Advertorial and listicle expertise.
• Direct-response copywriting experience.
• E-commerce/DTC experience.
• Speed + volume: Ability to produce multiple page variants per day.
• Leadership and initiative: Proactive in proposing plans and executing them.

Requirements

• Experience writing native ads (Taboola, Outbrain style).
• Background in CRO, split testing, or conversion rate optimization.
• Experience with Shopify, Unbounce, Instapage, Replo, or custom HTML pages.
• Familiarity with Google Ads Quality Score and landing page relevance requirements.
• Knowledge of direct-response classics (Breakthrough Advertising, Great Leads, Cashvertising, $100M Offers).

Benefits

• Global Remote: Work from wherever you are in the world.
• Direct Access: Work directly with Jem and a team of some of the best media buyers.
• Yearly Team Getaway: Once a year, meet up to strategize and bond (this year in Bali, all expenses paid).
• The Essentials: Normal PTO, a wellness bonus, and a flat hierarchy where the best ideas win.
• AI-First Culture: Access to Claude, Manus, Forge, and any other AI tools needed.
• Full time, 40 hours per week, contractor. Flexible schedule with availability across Dubai and European time zones. Fully remote.