[Hiring] Head of Content @vCluster Labs

Role Description

As Head of Content at vCluster Labs, you aren’t just publishing blog posts; you are building the content engine that makes vCluster Labs the reference point for how AI clouds and enterprises build and run AI infrastructure. You’ll own content strategy across every buying stage, our SEO and AI answer engine presence, and the flagship thought leadership that defines the category. You’ll measure all of it in trials, demos and influenced pipeline. You write and edit at an expert level, and you use modern AI tools to ship deeply technical work at a quality and pace a traditional team can’t match. Strong product marketing, DevRel, creative and ecosystem teams are already in place, and your job is to put them on one calendar that drives growth.

As Head of Content, your role will include:

• Content Strategy by Buying Stage:
  • Map content to the questions buyers ask at each stage.
  • Build separate tracks for AI cloud providers and enterprise buyers.
  • Supply quarterly campaign kits and tailored content for the Field and ABM team.
• SEO & AEO Engine:
  • Lead search and AI answer engine strategy across core topic clusters.
  • Each cluster gets a pillar page, supporting technical posts, and a clear path to trials or demos.
• Flagship Thought Leadership:
  • Own the annual State of the AI Cloud report and content chapters of the brand campaign.
  • Ghostwrite and place bylines, talks, and points of view for the CEO and CTO.
• Content Production & Proof:
  • Run one content calendar with DevRel and Product Marketing.
  • Ramp to 2 to 3 SEO-led technical posts per week, one webinar per month, and more.
  • Build AI-assisted workflows for research, drafting, technical review, and repurposing.
• Quality & Measurement:
  • Hold the bar on every claim: grounded in approved proof, technically correct, and precise.
  • Baseline organic, AI referral, and conversion metrics, set targets, and report contributions.
• Early Impact:
  • Complete an SEO and AEO audit and deliver a prioritized plan within 30 days.
  • Grow organic and AI referral traffic and improve conversion rates within 3 months.
  • Ensure content is attached to a growing share of Tier 1 and Tier 2 opportunities by the end of 2027.

Qualifications

• 10+ years in B2B content marketing, including at least 5 years leading content strategy for technical or infrastructure products.
• Portfolio shows both category-defining thought leadership and content that measurably drove pipeline.

Requirements

• Ability to interview a principal engineer and turn it into a piece a CTO forwards.
• Deep, current SEO experience and a working point of view on AEO and generative search.
• Fluency in GA4, Search Console, Ahrefs or Semrush, and a CMS such as Webflow.
• Use of AI tools such as Claude, alongside research, SEO, and AEO platforms.
• Comfort with cloud infrastructure, Kubernetes, HPC or GPU computing concepts.
• Experience running a content calendar across DevRel, Product Marketing, freelancers, and agencies.

Bonus Points for:

• Experience in AI infrastructure, open source or developer tools.
• Experience producing research reports or working with industry analysts.
• A track record of executive ghostwriting and media placement.

Benefits

• Competitive Salary: We offer a competitive compensation package, including equity.
• Premium Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents.
• Flexible Working Schedule: Results matter more than clocking in and out at the same time every day.
• Workplace Flexibility: We’re very flexible about where you work.

Company Description

We're the #1 platform for AI infrastructure, trusted by the world's fastest-growing AI cloud builders. We're a venture-backed startup that's raised over $28M from top-tier investors. Our headquarters are in San Francisco (Salesforce Tower), but our team is distributed around the globe with a remote-first culture.

We give AI Cloud providers and AI factories a hyperscaler-like experience on their own GPU infrastructure. Our platform runs the full stack an operator needs, from bare metal provisioning to managed Kubernetes.

We're the company behind vCluster, the open source technology for tenant isolation on Kubernetes, with 11,000+ GitHub stars and 40M+ tenant clusters created since 2021.